Spar Returns with Another Christmas Cracker from Publicis Dublin
The retail group Spar has launched a new Christmas campaign as part of a €1.2m investment. Called “Finding Christmas” it was created by Publicis Dublin and is a sequel to its previous award- winning campaign which is now ten years old. The campaign, which was launched on November 10, will run up until Christmas Day across TV and VOD with...
Publicis Dublin Raises a Toast to Island’s Edge in New Campaign
Publicis Dublin has rolled out a new campaign for the Heineken Ireland-owned stout brand Island’s Edge. Called “It’s better, less bitter,” the through the line campaign celebrates those who choose optimism over bitterness in their lives. “With this campaign we worked collaboratively with the Island’s Edge team toward a shared ambition to give consumers two things; a clear product truth that...
Javelin Rolls Out New Menopause Campaign for Department of Health
Javelin has rolled out a new campaign for the Department of Health to stimulate conversation around menopause. Half a million women experience menopause at any one time in Ireland, however it is not something that’s really talked about. So much so that many women don’t recognise the symptoms in themselves. The campaign entitled “Menopause Redacted” highlights the lack of openness around...
Virgin Media Campaign Shines a Light on Gaming Community
Virgin Media has launched a new campaign to promote the importance of reliable broadband. Called “Gamers are Athletes,” the campaign was created by Publicis Dublin and taps into the rapidly growing popularity of eSports in Ireland. As part of the campaign, Virgin Media teamed up with the eSports team Wylde to highlight the fact that, apart from being reliant on...
KICK Raises a Glass to Dublin in New Campaign for 5 Lamps Beer
KICK has rolled out a new humorous campaign for 5 Lamps, the C&C-owned beer which is born and brewed in Dublin. Called ‘The Beer from Ah Here!’ the campaign will run on VOD, social, radio, out-of-home, and in-store, as well as having a strong on-trade presence. The commercial was directed by Chris Cottam for Pull the Trigger under the creative direction...
Folk Wunderman Campaign for Irish Life Drives Awareness of Responsible Pensions
Folk Wunderman Thompson has created a new campaign for Irish Life to drive awareness of the brand’s responsible pension offering and the difference pension customers could be making for the planet. The campaign aims to bring peace of mind to those who are making sustainable efforts in their everyday life, showing how their pension savings can align with these values...
Tesco Marks 25 Years in Ireland with New Campaign from BBH Dublin
https://www.youtube.com/watch?v=03O9sBHlLYQ Tesco has launched a new campaign to mark its 25th anniversary in Ireland. The campaign is also the first one created by BBH Dublin since it announced that it was setting up in Ireland earlier this year. Tesco first entered the Irish market in 1997 when it acquired Power Supermarkets, the holding company for Quinnsworth and Crazy Prices. The campaign highlights...
The Public House Helps Dunnes Stores Shrink the Bill in New Campaign
Dunnes Stores has rolled out a new cross-platform campaign called “Shrink Your Bill” to showcase its Double Savers offering and its popular money-off vouchers. The new campaign was created by The Public House and is running across TV, radio, VOD, out-of-home, social and digital as well as in-store. Media is being managed by Carat. The campaign features ‘Bill’ characters shrinking while...
Droga5 Dublin Tugs at Heartstrings With New Campaign for Denny
Droga5 Dublin, formerly Rothco, has created a new emotive campaign for Denny called “Grand Dad.” This is the first campaign created by the agency since it rebranded while it’s also the first campaign for Denny since it was sold to Pilgrim’s Foods in 2021. The heart-felt campaign aims to remind us that, sometimes, the most comfort is derived from comforting...
Vodafone Targets Trade-ins in New Sustainability Campaign by Folk
Folk Wunderman Thompson has launched a new campaign for Vodafone Ireland to encourage mobile phone users to trade in their old phone, get rewarded for doing so while doing their bit for the planet. The campaign is part of the mobile phone company’s commitment to sustainability and aims at creating awareness around Ireland’s first-to-market online smartphone trade-in tool. The...
