Boys+Girls Launch New Creative Platform and Campaign for Bulmers Cider
With the all-important summer season for cider manufacturers underway, Bulmers has launched a new creative platform with a robust campaign across TV, OOH, audio, social & activation, marking “a bold new direction” for the brand The Bulmers "It's Our Time'' creative platform represents a significant new brand positioning for the brand and was created by Boys+Girls. According to the Bulmers,...
BBH Dublin Rolls Out New Campaign for Tesco’s Clubcard
BBH Dublin has rolled out a new campaign for Tesco Ireland to highlight the retailer’s Clubcard, one of the most successful retail loyalty programmes in the world. Called “The Power to More,” the campaign shows how customers can convert points accumulated into vouchers which in turn can be used to buy other goods and services with its “Rewards Partners” like...
OUTsurance Launches First Irish Cross Platform Campaign
OUTsurance, the new entrant to the Irish insurance market has rolled out its first cross platform campaign. Called Insurance Therapy, the new campaign is running across TV, radio and digital. The campaign revolves around the understanding of consumers’ one-sided relationship with insurance and a perceived lack of fairness. The ads bring this to life in a humorous way through the lens...
Three Plugs 5G Broadband in New Campaign from Boys+Girls
Boys + Girls has rolled out a new campaign for Three Ireland to highlight the telco’s broadband offering. The new campaign showcases the ease and strength of Three’s plug and play 5G broadband pitching it against other broadband offerings that require fibre installation. “Three’s 5G Broadband is absolutely market-leading but our research showed that people weren’t aware of the speed and...
ActionAid Ireland Challenges Immigrant Narrative With Powerful Video from Thinkhouse
Thinkhouse has produced a stirring and emotive video as part of a campaign by the charity ActionAid Ireland to highlight the positive contributions that migrants make to Irish culture and economy. ActionAid Ireland works with women seeking asylum in Ireland and supports them to “claim their human rights and overcome marginalisation and poverty.” The charity says that it has become...
Tesco Provides Plenty of Food for Thought in New Recipe-Led Campaign from BBH Dublin
BBH Dublin has rolled out a new campaign for Tesco Ireland called “52 Weeks of Little Helps.” The campaign, which will run for a year, will see the retailer releasing a new recipe every week while showcasing its range of convenient and affordable fresh produce and ingredients. “We are committed to helping our customers, by keeping a laser focus on great...
Connelly Partners Rolls Out Campaign to Encourage People to Take Expressway to Dublin Airport
With Dublin Airport getting ready for the busy summer months, Connelly Partners has rolled out a new campaign for Bus Éireann’s Expressway service that encourages people to take the easier way to get to Dublin Airport, rather than park in a distant car park. The centrepiece of the campaign is a humorous film that dramatises the problems of one unfortunate...
Droga5 Rolls Out New Mortgages Campaign Targeting First Time Buyers
Droga5 Dublin, part of Accenture Song, has launched a new campaign promoting the bank’s mortgages to first-time buyers. Called “The Questions You Really Care About”, the 360° campaign goes on the full mortgage journey with first time buyers, with each touchpoint focusing on a different stage of their mortgage journey. The campaign is part of AIB’s new brand platform that...
Gas Networks Ireland Badgers People to Check Before Digging in New Campaign
Gas Networks Ireland has launched a new campaign aimed at anyone planning excavation work to check for gas pipelines before breaking ground. The playful but serious campaign, which was created by Publicis Dublin, features one particular anxious badger called Keith who wonders if his recent digging should be of concern. Keith overhears a construction worker inform a trainee of the importance...
Dublin Samaritans Mends the Cracks with New Campaign from TBWA
The Dublin Samaritans, together with TBWA DUBLIN, has launched a powerful campaign to show how talking and being listened to helps the process of mending by drawing a comparison to the Japanese artistic practice of Kintsugi. Involving a mural by artist Joe Caslin, Kintsugi, a centuries-old artistic practice meaning ‘golden joinery and involves repairing ceramics that have fallen into disrepair...
