Saturday, November 27, 2021

Rothco Rolls Out New Campaign for Denny’s Meat Free Range


Rothco, part of Accenture Interactive, has rolled out a new campaign for Denny’s meat-free range of products which have been launched on the Irish market. Long associated with bacon, sausages and puddings, the new Denny’s range includes meat-free sausages, burgers and mince. Denny’s is owned by Kerry Foods and the company has invested heavily in developing a range of  plant-based...

Folk Wunderman Thompson Create Powerful Campaign Highlighting Domestic Abuse

Vodafone Ireland Foundation, in partnership with Women’s Aid, has launched a powerful new press campaign that was created by Dublin based creative agency Folk Wunderman Thompson. The campaign  portrays the scale of silence endured by victims of domestic abuse, in particular behind the mask of COVID-19. 1 in 4 women in Ireland who have been in a relationship have been...

Huskies Create Hard-Hitting Campaign for St. Vincent de Paul


With the ongoing pandemic wreaking havoc on the finances of many Irish charities, St. Vincent de Paul (SVP) has launched its annual appeal with a new campaign created by In the Company of Huskies. SVP is Ireland's largest charity and it receives more than 150,000 calls each year, usually from people in need of food. Due to unprecedented economic circumstances...

Woodie’s Brings Christmas Back Home in New Campaign


Rothco, part of Accenture Interactive, has created a heart-warming Christmas campaign for the DIY and homewares chain Woodies. The campaign is being supported by a high impact 360 media strategy developed by Mindshare and Wolfgang Digital. The TV ad will also  be supported across multiple channels including TV, VoD platforms and social media, while other elements of the ‘Acts of...

TBWADublin and SuperValu Bring Belief for this Year’s Christmas Campaign


With Christmas only a few weeks away, SuperValu has launched its Christmas advertising campaign and already it has garnered considerable praise in the mainstream media for tugging on the heart-strings. Created by TBWADublin, the TV ad tells the story of a child looking for reassurance at Christmas, something that will feel familiar for most households in the run up to...

RTÉ Gives GAA Minors a Major Boost


With this year being a year like no other for all aspects of GAA and sport, Electric Ireland, RTÉ and Spark Foundry, part of Core have partnered on an innovative new campaign to showcase Electric Ireland’s sponsorship and support of the Electric Ireland GAA All-Ireland Minor Championships. Electric Ireland’s sponsorship platform ‘This Is Major’ brings to life the insight ‘there’s...

Jacobs Rolls Out New Campaign to Celebrate The Welcome In Between


Havas has launched a new campaign for Jacob’s Biscuits called The Welcome In Between. The campaign also marks the launch of a new brand platform that “celebrates  the little in between times that end up being our most meaningful.” As well as one 30” and two 10” TV spots, the campaign is also running on VOD, Radio, Social, and OOH. According...

Ireland Legend Paul McGrath Fronts New Chef Campaign for Havas


Havas and the Valeo Foods-owned brand Chef have teamed up with Paul McGrath for a new TV-led campaign to launch a new Chip Shop Curry Sauce.   Launched on October 15, the TV ad takes viewers on a tour of a house filled with Irish national treasures of all stripes - from the works of our greatest writers to the N17...

Rothco Spreads the Goodness for Dairygold


Rothco, part of Accenture Interactive has launched a new campaign for Dairygold, the dairy spread that is manufactured by Kerry. Called Spread a Little Goodness, the campaign forms part of a new platform for the brand which is “ a celebration of the goodness of Dairygold.” The campaign, which launched on October 9, 2020, will run across TV, programmatic online video,...

Virgin Media Launches New Campaign to Promote New 360 Platform

Virgin Media Ireland has launched its largest integrated marketing campaign ever to support its new Virgin TV 360 Platform. The campaign was created by Publicis Dublin and Antidote Films and directed by US Director Nick Roney and launched with a 60 second TV commercial which will be followed by shorter length versions along with VOD and a major OOH campaign....