Ad of the Week in Association with AdSmart from Sky: Thinkhouse Barry’s Tea
The Dublin-based agency Thinkhouse has created a new campaign for Barry’s Tea, the brand’s first major campaign in three years. Thinkhouse picked up the creative account for Barry’s in 2019 and the new campaign will run across TV, radio, digital and social and will be supported by a PR. Media planning and buying is being handled by OMD. Shot in Dublin...
Ad of the Week in Association with AdSmart from Sky: Core Launches New Campaign for Irish League of Credit Unions
The Irish League of Credit Unions has launched a new campaign called “Imagine More.” The campaign focuses on letting loan seekers know that credit unions are not just for small, short term loans but that they can also provide bigger and longer-term loans. The two-year campaign will be rolled out in both the Republic of Ireland and Northern Ireland at...
Ad of the Week in Association with Adsmart from Sky: EBS Launches New Iteration of Mortgage Masters Campaign
BBDO Dublin has rolled out a new brand campaign for mortgage lender EBS. Called Start Here the campaign takes a light-hearted look at the typical journey a first-time buyer takes and the scenarios in which they find themselves as they look to get their feet on the property ladder. The new campaign is the latest iteration of the mortgage lender’s Mortgage...
Ad of the Week in Association with Adsmart from Sky: Boys+Girls ŠKODA
Boys + Girls has delivered the latest instalment of ŠKODA’s “Made for Ireland” campaign. According to the branded entertainment agency, the new campaign reflects “the pride and confidence that ŠKODA drivers have in their cars.” The campaign consists of a 30 second and 60 second spot, directed by Butter’s Zak Emerson. According to Mark Tuthill, creative director at Boys + Girls:...
Ad of the Week in Association with Adsmart from Sky: Electric Ireland, We’re Brighter Together
With climate change looming large on the agenda of governments, businesses and consumers, Rothco | Accenture Interactive has rolled out a new campaign for Electric Ireland which taps into the idea that, collectively, people can make a big difference by changing their energy consumption habits. Called "We're Brighter Together", the campaign platform allows Electric Ireland to support the power and...
Ad of the Week in association with Adsmart from Sky: Brennans Welcomes Home the Diapsora
Brennans Bread and JWT Folk have teamed up for the second Christmas in a row to celebrate the magic of coming home Christmas for those who will return to Ireland this festive season by welcoming them as they step off the plane at Dublin Airport. Welcome Home, which first launched in December 2018, returns to all OOH outlets in Dublin...
Ad of the Week in association with Adsmart from Sky: SVP / In the Company of Huskies
In the Company of Huskies has launched an emotional campaign with Ireland’s biggest charity St. Vincent de Paul (SVP) to highlight the harsh reality of poverty, especially at this time of year. For most, Christmas is a wonderful time of year, but for those struggling it can be the most worrying. Everyone has festive traditions, but for some families their Christmas tradition will...
Ad of the Week in association with Adsmart from Sky: Nissan Juke/In the Company of Huskies
In the age of influencers, social pressure and ‘group think’, In the Company of Huskies has created a heart-warming campaign for Nissan that inspires young people to be true to themselves as part of its campaign to launch the new Nissan Juke. A celebration of individuality, the ad delivers a powerful message about trusting your instincts and not being the...
Ad of the Week in association with Adsmart from Sky: Boots ‘Gift Like You Get Them’
Boots UK & Ireland is the latest retailer to launch its annual Christmas campaign and this year it focuses on how hard it can be to find the right gift for the very different people in your life – and how a trip to a Boots ‘Bootique’ is the answer. The TVC is airing across RTE, Virgin Media, Sky, YouTube,...
Ad of the Week in association with Adsmart from Sky: Say Goodbye to Diesel
It’s time to say goodbye to diesel. And today, as part of Toyota’s ongoing brand journey, Javelin are launching a new campaign that celebrates that decision. In 1997 Toyota delivered their first Hybrid cars, the result of a decision taken at an early stage to work, as a company, towards a different world, that’s better for drivers, better for the environment,...
