With Ulster Bank and KBC pulling out of the Irish market, permanent tsb is targeting their customers with a new campaign that was created by Publicis Dublin.
The campaign not only urges their customers to move but to “Move Better” and is running across TV, VOD, radio, digital audio, OOH, digital, social and PPC.
The campaign features a choreographed representation of the core Move Better message, with narration provided by recent Oscar nominee, Ciaran Hinds. A pronounced step-change in the bank’s tone-of-voice, the campaign reflects a transformative period for permanent tsb as it moves to become one of Ireland’s leading banking institutions.
The campaign was directed by Courtney Philips for Outsider, with DentsuDX delivering the media strategy which includes TV, VOD, Radio, Digital Audio, OOH, Digital, Social and PPC.
‘This campaign is fuelled by a clear customer insight that they don’t know where to start when moving banks. Through this campaign we will demonstrate how we will provide guidance, convenience and support to customers when moving in the coming weeks and months. This will be delivered across a range of media channels, with our core message focusing on how to ‘Move Better’ and why customers should choose permanent tsb,” says Suzanne Lloyd, head of brand & marketing, permanent tsb.
“We’re delighted to partner with permanent tsb on this campaign, which not only helps people to move, but gives them a compelling reason to choose permanent tsb,” says Edel McCabe, business director, Publicis Dublin.
Client: permanent tsb
Agency: Publicis Dublin
Board Creative Director: Ger Roe
Creative team: Nick Doring, Paul O’Loughlin
Senior Planner: Denisse Achata
Senior Producer: Rachel Murray
Head of production: Niamh Skelly
Business Director: Edel McCabe
Senior Account Director: Karen Muckian
Senior Account Manager: Clara Reddan
Head of Brand & Marketing: Suzanne Lloyd
Marketing Strategy & Communications Manager: Dearbháil Feehan
Marketing Communications Specialist Manager: Mairead Walsh
Director: Courtney Philips
Producers: Gareth Francis
Exec Producer: Simon Elborne
Production Manager: Tom Benkins
Director of Photography: Jake Scott
Choreography: Supple Nam
Sound design: Folding Waves
Post production: 1920
Voice over: Ciaran Hinds