Ad of the Week in association with Adsmart from Sky: Frank and Honest’s Sustainability Committments
The youth marketing agency Thinkhouse has created a new campaign for the coffee brand Frank and Honest, which is owned by the Musgrave Group. The new cinema and OOH campaign aims to be "honest about its commitments to sustainability: how it sources its coffee from Rainforest Alliance Certified Farms that benefit forests, communities and wildlife." "Initially, the brand team discussed sending...
Ad of the Week in association with Adsmart from Sky: Diageo’s Rockshore Makes Atlantic Waves
Rockshore, the Diageo-owned beer brand has launched a new through the line campaign which will run across TV, digital and social channels. Created by BBDO Dublin the campaign was shot on location across the Kerry coastline. According to Diageo, the new campaign “champions the invigorating freedom and refreshment we enjoy from a trip away with real mates. The story is served up...
The Public House Launches New Cork Dry Gin Campaign
Independent agency The Public House has launched a nationwide campaign for Cork Dry Gin, Ireland’s oldest gin Brand. The new campaign supports the launch of a new label which communicates a fresh new and exciting look for the brand, as the gin category explodes in Ireland. Cork Dry Gin has been around since 1941 and is the second biggest selling...
Bord Gais Backs Shine a Light With New Campaign
Bord Gais Energy has thrown its weight behind a new campaign to promote Focus Ireland’s Shine a Light Initiative which takes place on October 18th. The agency that conceptualised, developed and delivered ‘Moving Day’ was Along Came A Spider - a company fast becoming synonymous with shining a light on social and cultural issues. The project team spent months working...
An Post Insurance Launches Campaign to Promote Insurance Offering
An Post Insurance has launched a new cross-platform campaign highlighting its insurance offerings to customers seeking car and home insurance. The new campaign, which was created by JWT Folk, follows on from its recent rebranding and includes a series of 30 second and 20 second TV ads that will run across RTE, Virgin Media TV and Sky as well as...
BBDO Encourages Us to Switch Off With New Campaign for Easons
BBDO Dublin's new campaign "Switch Off and Read" for Eason, Ireland's number one bookseller is all about reconnecting people with the simple joy of reading. It's about encouraging parents to read with their children in a time when our lives are fuelled and constantly interrupted by technology. With excessive screen time a source of ongoing worry for parents, "Switch...
Ad of the Week: In the Company of Huskies and We Cover Courage
In the Company of Huskies has created the next instalment in Allianz Ireland’s ‘We Cover Courage’ campaign. In this light hearted ad it tells the story of one homeowner’s everyday courage, when he finally admits to himself that he’s a little over his head when it comes to DIY and needs to ask for help. This ad was created to highlight Allianz Ireland’s Emergency Home Assistance...
Rothco Delivers New Campaign for Kerry Foods’s Strings & Things
Rothco | Accenture Interactive has created a new campaign for Strings & Things, the Kerry Foods-owned master-brand which includes the popular range of Cheese Strings and other shaped cheese products for the children’s market. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string form....
Ad of the Week: RSA’s “What Do You Think Will Happen?”
The Road Safety Authority has launched a new campaign to promote the use of seat-belts while driving. The campaign- which was created by BBDO Dublin- targets young men who do not fear the physical consequences of not wearing a seatbelt because no matter how dangerous the odds may actually be, they do not believe that something fatal will ever happen...
Ad of the Week: The Power Behind Positive Energy
With the Autumn rugby internationals well under way and the Rugby World Cup in Japan only a few weeks way, Energia’s new rugby campaign, The Power Behind Positive Energy has gone live. The TV campaign sees Irish legends Ronan O’Gara and Shane Horgan reliving iconic moments from their careers. The new rugby communications campaign focuses on how fans #PositiveEnergy can...
