Permanent tsb Targets Movers with New Campaign from Publicis Dublin
With Ulster Bank and KBC pulling out of the Irish market, permanent tsb is targeting their customers with a new campaign that was created by Publicis Dublin. The campaign not only urges their customers to move but to “Move Better” and is running across TV, VOD, radio, digital audio, OOH, digital, social and PPC. The campaign features a choreographed representation of...
Kick Rolls Out New Recruitment Campaign for Irish Defence Forces
Kick, the Sandymount-based creative agency has created a new cross platform campaign for the Irish Defence Forces. The new campaign will run across TV, VOD, OOH/DOOH as well as digital and social media channels. Called “Be More” the agency worked with Commandant Lisa McMahon and her team as the Defence Forces seek to recruit for the Army, Air Corp and Navy. ‘Be...
Orchard Thieves Cider Rolls Out New Summer Campaign
With the all-important Summer months for the cider industry kicking off, the Heineken-owned Orchard Thieves has embarked on a new digitally-led “Follow the Fox” campaign. “As a brand whose DNA is rooted in spontaneous discovery, we’re here for Orchard Thieves fans to live in the moment this Summer; say ‘yes’ and embrace the exciting unknown. This is why we adopted...
New Campaign Hits Back at Marketing Tactics Used to Target Children
Rothco, part of Accenture Song, has rolled out a new campaign for the Irish Heart Foundation and retailer Fresh the Good Food Market. Called “The Sticky Problem,” the campaign aims to highlight some of the practices employed by marketers when targeting children while at the same time emphasising the importance of healthy eating choices. As an example, cereal brand marketing often...
Core Creates New Campaign to Promote Census 2022
With the Census 2022 set to take place on Sunday, April 3 2022, Core has rolled out a new cross-platform campaign to promote it across TV, radio, digital, print , OOH and social media. This full-solution, multi-media campaign was developed by Core with media planning and buying being handled by Zenith, a Core agency. In addition, PR is being handled...
Publicis Dublin Rolls Out Tik-Doc Campaign for Vhi
Publicis Dublin has created a new campaign for leading health insurer Vhi. Called “Tik-Doc’ it tells the story of Susan, a Vhi Healthcare doctor who goes all out to make, Lauren, a needle-fearing teen feel at ease. The story of the Tik-Tok dancing doctor was inspired by Vhi employee, Linda, a doctor from Limerick who sums up Vhi’s focus in...
SuperValu Shares the Magic With Latest Christmas Campaign
With the festive season fast approaching, SuperValu has launched its new Christmas TV campaign called ‘Share the Magic.’ The ad tells the heart-warming story of a young girl called Aoife who wakes up one morning to a strange noise. Accompanied by her parents, she hurries outside to find an injured wild deer lying in their back garden. For Aoife though,...
Core Rolls Out Powerful Campaign for Breast Cancer Ireland
One in nine women will develop breast cancer in the course of their lifetime and some 23% of women are diagnosed between the ages of 20-50 years according to figures from Breast Cancer Ireland. With this in mind, it has launched a new advertising campaign to highlight the misconception that it is something that only affects the over 50s. Created by...
Folk Rolls Out New Campaign to Promote Irish Life Health’s MyClinic Offering
Folk Wunderman Thompson has rolled out a new cross-platform campaign for Irish Life Health to highlight its MyClinic service which provides members with unlimited digital doctor and professional counselling services as well as a range of other services such as dietician and physiotherapists. The creative for the campaign demonstrates how often the last thing you need is the interruption of...
Folk Rolls Out Emotive Campaign for Irish Cancer Society
Folk Wunderman Thompson has created a poignant awareness campaign for the Irish Cancer Society that reminds people that, despite the ongoing Covid-19 pandemic, cancer is “Still Here” and so is the Society. The campaign also provides a stark reminder of the devastating effects cancer has on the lives of patients, survivors and families and yet, there is a positive ray...
