Virgin Media Gets Playful in New Campaign by Publicis Dublin
Publicis Dublin has rolled out a new campaign for Virgin Media called “It’s Playtime.” The campaign “celebrates all the things that Virgin Media customers can do with the power of their services, connecting to the things they love to do and unleashing their play.” Following extensive customer research, the insight was uncovered that often the serious side of life can get...
Droga5 Dublin Rolls Out New Communications Platform & Campaign for Aer Lingus
Droga5 Dublin has created a new communications platform and campaign for Aer Lingus. Called “You’re Very Welcome,” the new positioning aims to highlight Aer Lingus as a “human-centric, modern airline that embodies Irish values”. Its creation follows an extensive brand review and strategy development exercise completed by Dublin based advisory firm Genesis. The new creative platform will feature a TV ad which will...
The Public House Rolls Out New Campaign for FBD Insurance
The Public House has launched a new campaign for FBD Insurance to promote the company’s car, home and farm insurance products. The new campaign is the latest iteration of FBD’s brand platform, “Support. It’s what we do,” which was first developed by the agency back in 2019 and it will run across TV, digital, social and radio throughout 2023. According to...
Publicis Dublin Urges Smokers to Take Back Control in New HSE Quit Campaign
With many smokers trying to kick the habit at this time of the year, Publicis Dublin has created a new campaign for the HSE to highlight its QUIT service which has met with considerable success in helping people quit smoking since it was first established. In the new campaign Nicotine has been personified to show smokers, via the human traits...
BBDO Dublin Highlights Growing Problem in Campaign for Dublin Simon
BBDO Dublin has rolled out a touching and heart-breaking new campaign that highlights the growing problem of elderly homelessness for Dublin Simon. According to Dublin Simon, elderly homelessness has increased by 30% in the last year alone The campaign—which will run across TV, radio, social, digital and out-of-home—is a departure from Dublin Simon’s usual Christmas advertising, which Head of Fundraising &...
Publicis Dublin Raises a Toast to Island’s Edge in New Campaign
Publicis Dublin has rolled out a new campaign for the Heineken Ireland-owned stout brand Island’s Edge. Called “It’s better, less bitter,” the through the line campaign celebrates those who choose optimism over bitterness in their lives. “With this campaign we worked collaboratively with the Island’s Edge team toward a shared ambition to give consumers two things; a clear product truth that...
KICK Raises a Glass to Dublin in New Campaign for 5 Lamps Beer
KICK has rolled out a new humorous campaign for 5 Lamps, the C&C-owned beer which is born and brewed in Dublin. Called ‘The Beer from Ah Here!’ the campaign will run on VOD, social, radio, out-of-home, and in-store, as well as having a strong on-trade presence. The commercial was directed by Chris Cottam for Pull the Trigger under the creative direction...
Folk Wunderman Campaign for Irish Life Drives Awareness of Responsible Pensions
Folk Wunderman Thompson has created a new campaign for Irish Life to drive awareness of the brand’s responsible pension offering and the difference pension customers could be making for the planet. The campaign aims to bring peace of mind to those who are making sustainable efforts in their everyday life, showing how their pension savings can align with these values...
Tesco Marks 25 Years in Ireland with New Campaign from BBH Dublin
https://www.youtube.com/watch?v=03O9sBHlLYQ Tesco has launched a new campaign to mark its 25th anniversary in Ireland. The campaign is also the first one created by BBH Dublin since it announced that it was setting up in Ireland earlier this year. Tesco first entered the Irish market in 1997 when it acquired Power Supermarkets, the holding company for Quinnsworth and Crazy Prices. The campaign highlights...
Permanent tsb Targets Movers with New Campaign from Publicis Dublin
With Ulster Bank and KBC pulling out of the Irish market, permanent tsb is targeting their customers with a new campaign that was created by Publicis Dublin. The campaign not only urges their customers to move but to “Move Better” and is running across TV, VOD, radio, digital audio, OOH, digital, social and PPC. The campaign features a choreographed representation of...
