Laya Healthcare Bags Naming Rights for New RDS Arena
https://www.youtube.com/watch?v=OuuY1c58zI0&t=4s
In one of the biggest sponsorship deals in recent years, Laya healthcare has secured naming rights to the redeveloped RDS Arena in a major...
The Irish Marketing Podcast: News for the Next Generation
The latest epsidode of The Irish Marketing Podcast has dropped.
Are young people more media savvy than we might expect and is there a pendulum attention swing...
Budget Blues Dent Consumer Confidence According to Ipsos B&A Research
A lacklustre budget leaves the public underwhelmed as we inch towards the expensive winter months, according to the latest Ipsos B&A Consumer Confidence Barometer.
This...
TAM Ireland Research Highlights Big Divide Between Adlanders and General Public
Inhabit Ireland’s advertising professionals live in a markedly different media reality- perhaps even in a parallel universe- when compared to the general public, according...
Opinion: Get Ready to Target the Robots
While the imminent arrival of agentic AI into our daily lives will be accompanied by many useful applications, for advertisers and media planners, the...
Opinion: OOH with IMPACT
Geoff Lyons, CEO PML Group, on why OOH will deliver IMPACT in 2026.
Each year at PML Group we challenge ourselves with a simple but...
Opinion: Why Now Is the Moment for Brands to Invest in...
Podcasts are the new 'appointment to listen' with rapidly growing and engaged audiences tuning in to the vast digital audio treasure trove that is...
AVM Wins Best Small Business Award at Kildare Chamber Awards
The media buying specialist Advantage Media (AVM) has picked up the Best Small Business Award at the Kildare Chamber of Commerce annual awards night...
Wicked Finale Gets Mega OOH Push
Universal Pictures has teamed up with Posterplan and WPP’s, EssenceMediacom for a major OOH push for the final installment of the fantasy musical, “Wicked:...
Solar Panel Installer Activ8 Sponsors Buildings Beo on TG4
Activ8 Energies, Ireland’s largest solar panel installer, has been announced as the sponsor of TG4’s new property series Buildings Beo.
The sponsorship was brokered by...
