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Liveposter Delivers Precision DOOH for McDonald’s

McDonald’s has activated a precision digital OOH campaign to promote its ever-popular ‘wrap of the day’ range. Using dynamically enabled Digishelters and Digipanels, the restaurant...

NewsBrands Puts Sustainability at Heart of Power of Planning Event

The ninth annual NewsBrands Ireland Power of Planning competition for media planners took place in The Dean Hotel this week with 11 teams from...

PML Group Partner with UEFA for Dublin Final

As the preferred Irish OOH partner of UEFA, PML Group this week enabled the Europa League sponsors to get in front of the local...

Granite Continues Recent Expansion With Acquisition of WONDR

The full-service digital agency group Granite has acquired the digital design agency WONDR for an undisclosed sum. Founded in 2014 by Dermot O’Shea, WONDR is...

Radio Continues Strong Performance According to Latest JNLR Research

The latest JNLR/Ipsos B&A report, covering the period April 2023 to March 2024 shows that radio continues to enjoy strong listenership figures with 91%...

Out Look: PepsiCo Ignites the Senses with Extra Flamin’ Hot...

By leveraging a mix of traditional and modern formats, the campaign not only promotes the new product range but also reinforces PepsiCo’s reputation for creativity and consumer engagement when it comes to their Out of Home media.
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Droga5 Rolls Out New Mortgages Campaign Targeting First Time Buyers

Droga5 Dublin, part of Accenture Song, has launched a new campaign promoting the bank’s mortgages to first-time buyers. Called “The Questions You Really Care About”,...

Chris Doyle Appointed as CEO of Bauer Media Audio Ireland

Chris Doyle has officially been appointed as CEO of Bauer Media Ireland. Doyle had been acting as interim CEO following the departure of Simon...

Thinkhouse to Help CIE Create Youth Board

Thinkhouse has been chosen by CIE to collaborate on the establishment of a new youth board at the State-owned transportation company. Called Transport Trailblazers,...

Opinion: OOH and Sports is a Winning Formula

With many sporting events lined up over the next few weeks and months, OOH represents a great opportunity for brands to connect with engaged...

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