Wolfgang Digital Launches AI Tools to Improve Social Creative Performance
Wolfgang Digital has launched two proprietary AI-powered tools designed to incorporate audience intelligence and performance measurement into the social media creative process.
The independent, employee-owned...
Honda Ireland to Sponsor Today With David McCullagh on RTE Radio...
RTÉ Commercial has inked a deal with Honda to sponsor Today with David McCullagh on RTÉ Radio 1 in a deal that was brokered...
IAPI Rebrands as Creative & Communications Association
The Institute of Advertising Practitioners in Ireland (IAPI) has rebranded as the Creative & Communications Association.
According to the organisation, the rebrand reflects "the evolution...
RTÉ’s Commercial Revenues Remained Resilient in 2025 Despite Softer Market
RTÉ’s advertising and sponsorship revenues across television, radio, digital platforms and the RTÉ Guide totalled €121.1m last year, according to the broadcaster’s annual report...
Marie Keating Foundation Maps Highlights Skin Cancer Risk in New Campaign
With Ireland enjoying near Mediterranean-like weather in recent weeks, creative agency Boys+Girls has rolled out a new nationwide campaign for The Marie Keating Foundation...
RTÉ Bags Free-to-Air Broadcast Rights for FIFA World Cup 2030
Spain may be on the way home with the World Cup trophy after its extra-time goal sealed a 1-0 victory in the final against...
Zenith and Core Lead Irish RECMA Rankings in Q1 of 2026
Zenith and Core have maintained their leadership of Ireland’s media agency market, while PHD has emerged as one of the strongest performers in the...
Irish TV Advertising Revenue Rises 3% to €136.5m in First Half...
Irish TV advertising revenues increased by 3% in the first half of 2026, reaching €136.5 million, according to new figures from TAM Ireland.
The total...
DiscoverIreland.ie Signs Up as Sponsor of The Traitors Ireland
With the second series of the popular TV programme The Traitors Ireland set to return to screens later this year, the Failte Ireland-owned DiscoverIreland.ie...
Out Look: La Roche-Posay dynamically responds to live UV levels
In Ireland, it's easy to underestimate UV exposure because sunshine doesn't always tell the full story
