Digital OOH Adds Both Value and Recall
New research carried out by Millward Brown using facial recognition software shows that digital out-of-home advertising increases brand recall.
In a study measuring 18 different...
2017 Edelman Trust Barometer Reveals Crisis of Trust in Ireland
The 2017 Edelman Ireland Trust Barometer reveals a crisis in trust levels across the institutions of government, business, media and NGOs.
The Barometer, which was...
INM Becomes New Media Partner of Guinness PRO12
Independent News & Media has announced that it has become the official media partner of the Guinness PRO12 Championship.
The partnership with Guinness PRO12 will...
Mirror Media Appoints Group Sales Director
Following a review of its commercial business in Dublin, Mirror Media has appointed Padraig Sugrue as group sales director.
Sugrue will be responsible for developing...
MEC Wavemaker and RTÉ Create Launch a Cracker for Carr’s
MEC Wavemaker (MEC’s content centric client offering) in partnership with RTÉ’s branded content team, RTÉ Create, has launched a media first in the content...
DDFH&B Poaches Aoife Moore from Rothco
DDFH&B has appointed Aoife Moore as its new managing director. Moore was headhunted from rival agency Rothco where she was business director of the...
Insight of the Week: The Quality Crusaders
The vast bulk of the advertising we see on grocery shopping is focused on the driving down of prices. However, a segmentation of shopper...
Media Awards Shortlist to be Published on Monday April 3rd
With a little less than three weeks to go to The Media Awards 2017, the initial shortlist will be published next Monday at lunchtime.
Tickets...
DMG Media Wins Heineken’s Immersion Day Initiative
DMG Media has won this year’s annual Heineken Media Immersion Day.
The ‘Collaborate to Innovate’ theme was specifically designed to encourage the media owners to...
Tickets Go on Sale for Media Awards 2017
With a little less than four weeks to go to The Media Awards 2017, tickets to the gala event have gone on sale this...
