Pat Stephenson, one of the founders of Boys + Girls, was of the top speakers at the 9th annual Imagination Day, official Cannes Lions Festival representatives in Poland, in Warsaw earlier this week.
With a range of top class international speakers, including Tom Goodwin, Global Head of Innovation, Publicis & Zenith, Alban Dechelotte, Head of ESports at Riot Games, Amaya Cornando, CEO Lola Mullen Lowe and an audience of over 1000, Pat was Ireland’s sole representative at the conference. Imagination Day is one of the biggest and most important conferences in Poland about creativity. It brings the creative atmosphere of such events like Cannes Lions Festival, TED, SXSW or OFFF.
Stephenson was invited to present MEGACRAB – an interactive presentation on how branded entertainment is the best way to smuggle your brands message for commercial success, a philosophy which now sits front and centre of Boys + Girls offering to clients.