Insight of the Week: Marketers Love Rugby Fans
With the RBS Six Nations tournament well and truly underway, rugby fans are an excellent target for marketers according to the latest research from...
Radio Days: The Latest JNLR Survey
The latest book from the JNLR paints a picture of a robust commercial radio sector with a few surprises for some stations, writes Oilbhe...
Dubliners Aware of Telco Rebrands Says Study
New research carried out by PML Group in conjunction with Ipsos MRBI indicates that over 80% of Dubliners are aware of the recent eircom...
Allianz Sponsors RTÉ2’s Football and Hurling Show
Allianz has been unveiled as the new sponsor of RTÉ2’s League Sunday. The show, presented by Michael Lyster and featuring a range of Ireland’s best...
Coke Unveils New Global Marketing Strategy
Coca-Cola has unveiled a new global marketing strategy that will unite the four variants of the soft drink brand under a single brand positioning.
The...
Irish Sponsorship Market to Grow 5% in 2016
With the UEFA Euro 2016 and the Olympic Games in Brazil set to take place this year, the Irish sponsorship market can expect to...
Tim Casey to Address Next AAI Nuts & Bolts of Advertising...
The next event in the AAI Tuesday series of Nuts & Bolts of Advertising seminars will feature Tim Casey, country manager of innocent drinks.
The...
Entry Deadline Approaches for Media Awards 2016
There are just three weeks to the closing date for entries to this year's Media Awards. The closing date has been set for...
Tickets for Love Radio Awards Go on Sale
Tickets for the Love Radio Awards 2016 have gone on sale. The event will be held on Friday February 19th in the Mansion House...
Liberty Insurance Creative Out to Pitch
The creative account for Liberty Insurance is being put out to pitch. The incumbent, Rothco, has declined an invitation to re-pitch for the account,...
