IN&M Teams up with Volvo’s LifePaint in New Native Ad Format
Independent News & Media has teamed up with Volvo to create a new experiential multimedia native advertising format that combines content, images and video...
Cera Ward of Google Wins IAPI’s Doyenne Award
Cera Ward, country manager of Google has won this year’s IAPI Doyenne Award. Now in its third year, the IAPI Doyenne Award recognises women...
Virgin Media Launches New Broadband Campaign
Virgin Media Ireland has embarked on the latest version of its nationwide campaign to highlight its broadband offering to consumers.
The campaign once again features...
Strong Digital Advertising Performance Drives Turnaround at INM
Independent News & Media (INM) has reported pre-tax profits of €37.4m for the year to the end of December. The strong profit growth of...
AIB-Backed The Toughest Trade Returns to TV for Second Series
The latest instalment of the AIB-backed The Toughest Trade hits the screens next week. The series highlights the work and dedication that amateur GAA...
Fitness and Optimism Prevail in Ulster Bank Research
As part of its ongoing #WhatMatters campaign, Ulster Bank and market research firm B&A have identified some of the key things that really matter...
ICAN Wins Linwoods Digital Account
The Dublin-headquartered digital agency ICAN has picked up the global digital account for Linwoods Health Foods after a four-way pitch against agencies from Dublin,...
UTV Joins ITV Stable as John McCann Announces Retirement
The £100m acquisition of UTV’s TV business by ITV has been completed and UTV’s 250 staff transferred over to ITV.
Adam Crozier, Chief Executive of...
Irish OOH Market Enjoys Strong Growth in 2015
The Irish Out of Home (OOH) market grew by around 7% in 2015 according to Kinetic, the OOH media specialist.
According to Kinetic, improved quality...
McGargles Kicks Off Love Irish Food Brand Campaign
McGargles, the winner of the Exterion Media-backed Love Irish Food Brand award, kicked-off its advertising campaign this week.
McGargles 10 second advertisement is being broadcast...
