New Kantar Media Research Sheds a Light on Challenges Facing Advertising...
Kantar Media, the global media intelligence company has published its annual DIMENSION report which explores the key communication planning, buying and measurement challenges faced...
MediaCom Wins Mars Account Following Global Realignment
Following a global realignment, Mars, the petcare, confectionery and food giant has awarded MediaCom its media buying account.
The GroupM agency already had the planning...
Bank of Ireland Cements its Rugby Credentials with Connacht Deal
With the popularity of rugby continuing to surge, Bank of Ireland has now boxed off all four Irish provinces- Munster, Leinster, Ulster and Connacht-...
Wavemaker Teams With Paramount Pictures for Mission Impossible
Wavemaker Ireland, in partnership with Paramount Pictures Ireland, created a series of videos using the influencers Coach John Kavanagh and Coach Owen Roddy to...
Locomizer Forms Irish Partnership with PML Group
Locomizer, the award-winning provider of location analytics and anonymised audience research for global media agencies and brands is partnering with the PML Group to...
Insight of the Week: The Home Delivery Diners
A key change in consumer behaviour in recent years has been the trend towards going out less to eat and drink. One consequence of...
INM Launches New Platform for Bloggers and Influencers
Independent News and Media (INM) has launched a new online platform that aggregates the blogs of many well-known bloggers and social media influencers under...
Don’t Be Left Out of the IMJ Agency Issue
IMJ’s annual Agency Issue is almost upon us and, as usual, we invite industry stakeholders to participate in what has become the most comprehensive...
EVOKE.ie Teams Up with Seat Ireland for New Female Business Channel
The DMG Media-owned EVOKE.ie has rolled out a new standalone channel called INSPIRE which is aimed at women in business and will be sponsored...
Eoin Murphy Joins Lovin Media Group
Eoin Murphy has joined Lovin Media Group as senior account manager with its agency sales team.
Murphy joins the growing commercial team at Lovin Media...
