Cinemas Expect Major Pick-Up with New Bond Movie Release
With the movie world preparing itself for the latest James Bond release, No Time to Die, some 91% of cinemas are now open for...
Media Central Wins SuperValu’s Online Shopping Challenge
The radio sales house Media Central has won SuperValu’s through-the-line media challenge which involved 14 different media owners and was created to come up...
First Time Advertisers Get a Boost From Sky Media
Back in May at the height of the Covid19 lockdown, Sky Media launched a €250,000 AdSmart SME Support Scheme for businesses in Ireland. The...
Netflix Dominates Consumer VOD Habits According to B&A Research
With many people still working from home, new research from B&A shows that 46% of the adult population use some form of video calling...
Cork Beo Shortlisted for Two Awards One Year On From Launch
Cork Beo, the news site, which is owned by Reach and launched in May last year, has been shortlisted for two different awards.
The site...
CPI Introduces New Work Practices and Calls for Greater Industry Collaboration
Commercial Producers Ireland (CPI) has introduced a suite of new standards and protocols around work practices to ensure advertising production filming can continue to...
Now Near Next – The Latest View from OOH
James Byrne, marketing manager, PML Group, with this week’s take from the world of Out of Home.
Summer Out, School In
It was a busy...
Business Leaders Stress the Importance of Branding During IAPI & IoD...
Over 700 industry leaders tuned into a live online seminar, Branding – Vital for Ireland’s Economic Recovery, which was jointly hosted by The Institute...
Virgin Media Rolls National Out Speed-Obsessed Campaign
Virgin Media has launched a major cross platform campaign to promote its new 1Gig broadband offering with Brian Cox, aka Logan Roy from Succession,...
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Boys + Girls Rolls Out New Global Sponsorship Platform for Chelsea...
Boys+Girls has rolled out a new ground-breaking international sponsorship campaign for the English Premiership club Chelsea as part of its work with the UK...
