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Get a Pizza the Action with Eau de Apache

With restaurants closed for Valentine’s Day this Sunday and you can’t figure out what to buy your loved one this year, Apache Pizza has you covered with a new specially-created and irresistible fragrance called Eau de Apache.

With high notes of a large buffalo pizza and undercurrents of freshly-baked pizza dough, this new creation comes from the talented in-house perfumiers in the agency In the Company of Huskies.

With life in lockdown wreaking havoc on our love lives, Apache Pizza briefed Huskies to create something special to help its customers spice things up a little this year and of course there are few things more irresistible than the smell of a freshly baked pizza. In fact, it’s often been said if you could bottle it, it would be amazing. So that’s exactly what they did.

Apache Pizza will be giving away a limited supply of this exclusive scent this weekend, so lucky winners can smell as irresistible as their favourite pizza. They assure recipients the bottle is designed to look as good on your shelf, as it will smell splashed on your wrist. According to the experts, one whiff and you’ll be more desirable than the last slice of buffalo pizza.

Apache Pizza launches this tongue-in-cheek campaign led by a hero social film that plays on the tropes of perfume ads to introduce the mouth-watering scent. Models smoulder in monochrome as ambient music and a french-accent VO lulls us into believing that this may be for an exclusive new parfum. As our narrator sensually poses the question ‘what is irresistible?’, the ad is flipped on its head as an Irish narrator steps in to tell us it’s a large buffalo pizza – and you can smell like one this Valentine’s.

So get your loungewear ready, the campaign will be live across radio, digital, and the Apache Pizza social channels.

Commenting on the launch, Sandra Carrasco Rodriguez, Senior Brand Manager at Apache Pizza, said: “Valentine’s Day comes but once a year, and to make the day special,  the team at Apache Pizza wanted to surprise our customers with something as cheesy and irresistible as our pizza. To give people the chance to smell as good as their favourite pizza, we are delighted to launch this truly innovative perfume ‘Eau de Apache’. We all need another reason to smile this year and we hope ‘Eau de Apache’ will do that.”

To be in with a chance of winning a bottle of Eau de Apache go to www.EauDeApache.com


Agency: In The Company of Huskies

Managing Director – Brian Leonard

Creative Director – Damian Hanley

Senior Copywriter – Greg McLoughlin

Senior Art Director – Nick Kelly

Art Director – Greg Colley

Business Director – Rohit Verma

Account Director – Claire Slevin

Account Executive: Sára Benkő

Producer – Ciarán Walsh

Head of Design – Chris Flynn

Technical Director – Adrian Peyton

Designer – Nicole McMahon

Designer – Eamonn Finn

Client: Apache Pizza

Sandra Carrasco Rodriguez – Senior Brand Manager

Marta Marin Ojeda – Senior Marketing Specialist

Niamh Wynne – Marketing Specialist

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