Opinion: First Party Data and GDPR
With third party cookies on the way out, marketers contemplating the use of first party data strategies will still need to keep data protection...
News Ireland Gets IAB Ireland Gold Standard Certification
News Ireland has become one of just five companies in Ireland to be awarded the Gold Standard certification by the Internet Advertising Bureau Ireland.
News...
Out Look : The Latest OOH Trends & Developments
In a new weekly series of reports called OutLook, James Byrne, marketing manager, PML Group looks at the latest trends and developments from within...
In the Company of Huskies Picks up Failte Ireland Digital Business
In one of the biggest account wins of 2021, In the Company of Huskies has picked up the digital account for Failte Ireland which...
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Havas Rolls Out New Campaign for Stout Brand Island’s Edge
Heineken Ireland has kicked off a national campaign to promote its new stout brand, Island’s Edge.
The new campaign was created by Havas Dublin and...
TBWA Campaign Raises Awareness About Digital Sexual Abuse
TBWADublin has created a new campaign for the Department of Justice that highlights the fact that the sharing of intimate images without that person’s...
Opinion: Embracing the Sustainable Shopping Mindset
As online shopping continues to rise by double digits annually and sustainability remaining high on the agenda of most consumers and businesses, Bryan Cox...
CMOs Face Multiple Challenges in Post-Pandemic World According to New Report
The Irish marketing and media sector is undergoing its biggest changes in living memory, according to a new research report co-authored by digital experts...
Coca-Cola Once Again Tops Checkout Top 100 Brands Survey
For the 17th year in a row, Coca-Cola has topped the annual Checkout 100 Top Brands, which is published by Checkout magazine. The Checkout...
AXA Launches New Campaign to Promote Community Bike Rides
AXA Community Bike Rides, in partnership with Cycling Ireland, has launched a new campaign to encourage more people to join their growing community by...
