Opinion: Growing Transparency and Trust in Digital Advertising
With growing pressure from both consumers and regulators to improve privacy and transparency within the digital advertising ecosystem, it is crucial that the industry...
VMTV and Gala Retail Looking for Inspirational Heroes
For the third year in a row, Virgin Media Television has teamed up with Gala Retail to search for Ireland’s inspirational heroes as part...
MII & Onside to Unveil Latest Who Won Sponsorship Series
With the Irish sponsorship industry now firmly back on track after a difficult 2020, the Marketing Institute of Ireland, in association with the sponsorship...
New Digital Agency Aims to Create 30 Jobs
MWi, the recently launched digital agency headed up by Declan Kelly says it aims to create more than 30 new jobs over the next...
Opinion: The Importance of Segmentation
For brands to thrive and develop a loyal customer base, they need to carefully segment the market by understanding the different needs, attitudes and...
Tourism Ireland Embarks on €4m Ad Campaign in the USA
As it seeks to reboot the Irish tourism industry after 18 months of lockdown, Tourism Ireland is rolling out a new €4.1m “Green Button”...
DMG Media Ireland Strengthens Commercial Team
DMG Media Ireland has made a number acquisitions to its of its commercial and content teams.
The first of these sees Conor Quinn (pictured above)...
MII Webinar to Examine New Audio Trends and Research
The Marketing Institute (MII) has teamed up with Urbanmedia and Dentsu for Sound Affects 2: Audio Revival, a webinar that will explore the ever-changing and rapidly growing...
Bank of Ireland Launches New Campaign Targeting Third Level Students
With most third level students already back on campus and first years heading there over the next week or so, one of the first...
Out Look : The Latest OOH Trends & Developments
Colum Harmon, marketing director, PML Group with this week’s Out Look on Out of Home.
Consumers Set to Shop Around
More than one in five...
