Laya Health Rolls Out €3.5m Campaign and New Brand Positioning
As the all-important renewal period for health insurers approaches, Laya has launched a major new €3.5m brand repositioning called “A Beat Ahead” which includes...
Out Look : The Latest OOH Trends & Developments
Sophie Hamilton, marketing executive, PML Group with this week’s Out Look on Out of Home.
Digital Breaks 30% in Steadily Improving Market
PML Group’s...
BBDO Dublin Wins Agency of the Year at Sharks
BBDO Dublin won the Irish Agency of the Year award at the 2021 Sharks Advertising & Design Awards.
A total of 39 golds were awarded...
Talon Outdoor Acquires Leading OOH Specialist Kinetic
Talon Outdoor, the UK-headquartered out of home (OOH) media specialist has acquired Kinetic Ireland for an undisclosed sum.
Talon is acquiring Poster Plan Ltd which...
Core Wins Energia Creative Account
Core has picked up the creative account for Energia following a competitive pitch.
The incumbent on the account was Boys+Girls.
“We are very excited to be...
Opinion: Redefining Content Strategy For Influencer Marketing
With investment in influencer marketing on the increase, Cathy Heeley, International Media Analytics Lead, Nielsen and Lisa McNulty, Managing Director, Nielsen Media Ireland look...
Marketing Society’s Research Excellence Awards Open for Entries
The Research Excellence Awards are now open for entries and this year the Marketing Society will be hosting its annual Christmas lunch – during...
IAB’s Digital Reboot Webinar to Focus on Programmatic Explosion
IAB Ireland’s Digital Reboot webinar series, in partnership with Mediahuis, returns next Wednesday 20th October at 2.00pm.
The hour-long event, which is free to attend,...
Irish Radio Industry Collaborates to Establish Radiocentre Ireland
RTÉ, together with the commercial radio industry in Ireland have set up Radiocentre Ireland, a new industry body that will work to promote radio...
New RSA Campaign Highlights Vulnerability of Older Pedestrians
The Road Safety Authority (RSA) has launched a new campaign highlighting the vulnerability of older pedestrians on our roads and the importance of keeping...
