Core Research Reveals Covid Concerns are Making Public Prioritise Again
With the rise in Covid cases continuing to heap pressure on hospitals throughout the country and people being urged to work from home where...
Omnicom Media Lands Aer Lingus Account
Omnicom Media Group has won the media and SEO account for Aer Lingus following a competitive pitch. The incumbent on the account was Carat...
BDDO Dublin Wins Creative Account for Chill Insurance
BBDO Dublin has picked up the creative account for Chill Insurance, one of the country's largest independent insurance brokers.
The account win follows a creative...
Adworld Q&A With Mark Henry, Director of Central Marketing, Tourism Ireland
One of the country’s top marketers, Mark Henry, director of central marketing with Tourism Ireland talks to Adworld.ie about his new book, “In Fact:...
Taking Back Control: How Accenture Interactive is helping Irish Marketers Reframe...
Shane O’Leary, head of Accenture Interactive’s performance practice talks to John McGee about the challenges facing marketers and the importance of optimising their media...
Out Look : The Latest OOH Trends & Developments
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home.
Winter Ready
With Halloween behind us and the clocks having...
Love Irish Food & Exterion Media Launch Latest Brand Development Award
A total prize fund of €150,000 is up for grabs in the latest Love Irish Food Brand Development Award.
Run in association with Exterion Media,...
Consumer confidence is balancing out, but consumers remain cautious overall
This wave of the B&A Consumer Confidence Barometer was conducted from October 21st to 1st November
Consumer confidence is now at -14, which is an...
UM Ireland Rolls Out Climate Friendly Campaign for MG Motor
With sustainability high on the agenda for many companies, UM Ireland has rolled out a new “climate friendly” advertising campaign for the new electric...
IAPI Chooses Words That Heal, Not Hurt for BeLongTo
For the third year-in-a-row the Irish advertising, marketing and media industries have collaborated to support the LGBTI+ charity BeLongTo and to drive awareness of its Stand Up Week...
