Opinion: Welcome to the Roaring Twenties
As we lurch unevenly out of the pandemic, conversations abound about us entering a new era of the ‘Roaring Twenties.’ But what does this...
Paul Dervan and Orlando Wood to Head Up IAB Connect Panel...
Orlando Wood, chief innovation officer, System1 Group, and Paul Dervan, CMO of the National Lottery and author of “Run With Foxes” are among the...
News Ireland Rolls Out National OOH Campaign to Drive Digital Subs
News Ireland has rolled out a nationwide out-of-home (OOH) marketing campaign for its flagship publications The Times and The Sunday Times.
Targeting commuters as the...
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BBDO Dublin Writes a Love Letter to the Irish for Barry’s...
BBDO Dublin has created two new ads for Barry’s Tea, including one which promotes its decaf range, a first for the company. The campaigns...
RTÉ Partners With Junk Kouture for Second Year in a...
RTÉ is to partner with the global creative platform Junk Kouture for the second year in a row. As part of the deal, which...
Opinion: Brands Embracing Social Commerce is Good for Consumers
As more and more brands are turn to social commerce to reach their customers, social media platforms are in turn responding by investing heavily...
Sky Kicks Off Football Sponsorship Deal With OTB Sports
The sports media brand OTB Sports has teamed up with Sky Ireland on a new sponsorship that covers the football vertical across OTB SPORTS,...
Survey Shows Kellie Harrington is Ireland’s Most Marketable Athlete
Olympic gold medallist Kellie Harrington has been named Ireland’s most marketable athlete in a survey of marketers carried out by sponsorship consultants Onside and...
Out Look : The Latest OOH Trends & Developments
Sophie Hamilton, marketing executive, PML Group with this week’s Out Look on Out of Home.
Dublin Bus Weekly Passenger Journeys Surpasses Two Million
The Central...
Bloom Wheels Out New Campaign for Citroen
Bloom has launched a new campaign for the French car maker Citroen. The campaign went live on radio, press, digital and TV this month.
“As...
