IAB Ireland & Kantar Webinar to Focus on Connected Audiences
Bridging the Gap Between Insight and Activation – Connected Audiences with Kantar Media, TGI" will be the focus of the next IAB Ireland’s Industry...
Bauer Media Backs Radio Ready Connected Car Initaitive
Bauer Media Group is backing a "new, unified vision for how broadcasters and car manufacturers can support radio listening in connected cars." This strategic...
Irish Delegation Prepares to Descend on Cannes Next Week
A 103-strong delegation from the Irish advertising and marketing community will head to the south of France next week for the annual Cannes Lions...
Partner Content: Invest in Your Brand with a Masters in Consumer...
By Maynooth University
In a crowded marketplace, brands that thrive are those rooted in deep consumer understanding and strategic clarity. For marketing professionals seeking to...
Opinion: How Brands Can Show Up on YouTube
Twenty years after it first launched, YouTube is the most visited video platform in the world and has established itself as an important channel...
Out Look: Building Outside the Lines
Three quarters of people believe specials make a brand seem exciting while 84% agree that specials are more noticeable than standard poster ads.
Cadbury Rolls Out Sweet Media First with Dublin Airport Activation
In what is a media first in Ireland and the UK, the Mondelez-owned Cadbury has kicked off a 12 month branded gate takeover at...
IAPI Announces Round One Jury For EFFIE Awards Ireland 2025
IAPI has announced details of the judges for Round 1 of the 2025 Effie Awards Ireland which will take place later this year.
Once again,...
Elizabeth Sheehan Takes Over as Chair of Creative Agency Pluto
The creative agency Pluto has appointed Elizabeth Sheehan as chair of its board, replacing Miriam Hughes who steps down after nearly seven years in...
Allianz Gets Real in New Campaign from Forsman & Bodenfors Dublin
Forsman & Bodenfors Dublin has rolled out a new campaign for Allianz Ireland called “Real Life.” The campaign captures the “texture and honesty” of...
