Opinion: How AI is Upending Search as We Know It
While Google is still by far the dominant platform for search, marketers need to keep their eye on Chat GPT and understand how and...
Opinion: The Real Halloween Opportunity for Brands Isn’t Scary
Now that the Factor 50 and the buckets and spades have been packed away, and the kids are more or less ready to head...
Concern Worldwide & Droga5 Dublin Launch ‘It’s Our Concern’ Platform
Droga5 Dublin has launched a powerful new brand platform for Concern Worldwide designed to strengthen Irish people’s connection to the global fight against poverty.
The...
The Audio Academy Returns in September
Radiocentre Ireland's popular Audio Academy is set to return again in September.
Aimed largely at media planners, marketing and brand managers, and executives with less...
Just Eat Serves Up Tasty OOH Wordplay Before Oasis Gigs
Irish OOH advertisers showed up in force last week as two sold-out Oasis gigs bagged the headlines for much of the weekend. With a...
Uncommon Rolls Out New Aer Lingus TV Ad Ahead of College...
As Dublin gears up for the 2025 Aer Lingus College Football Classic this weekend, the airline has marked the occasion with the launch of...
Reach Rolls Out Three New Newsletters for Readers
With newsletters now a key part of many news brands’ armoury, Reach Ireland has launched three new newsletters to better serve Irish audiences who...
Verve Appoints Mike Kettles as Group Creative Director
Experiential agency Verve, has appointed Mike Kettles as its new Group Creative Director.
Kettles steps into the role as John O’Shaughnessy, who has led Verve’s...
Viv Maher Recognised as Marketing & Digital Recruitment Thought Leader 2025
Viv Maher, the founder and CEO of ThinkDifferently.ie, has received the Business All-Star Thought Leader Marketing & Digital Recruitment 2025 accreditation from the All-Ireland...
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Mick McCarthy Seeks Redemption in New Heineken 0.0 Ad
Heineken 0.0 has unveiled a new promotional campaign fronted by Irish football legend Mick McCarthy, offering fans a complimentary pint of the non-alcoholic beer...
