NewsBrands & Core Explore Trust, Attention and AI at Event for...
NewsBrands Ireland and Core brought together senior leaders from across Ireland’s media, agency and publishing sectors for a timely discussion examining the future role of...
Core Research Notes Irish Consumers Continue to Display Resilience
Irish consumers are becoming more optimistic about the economy despite continuing concerns over the cost of living, according to the latest Consumer Mindset Report...
Irish Times Rolls Out Nationwide Summer OOH Campaign
The Irish Times has launched a nationwide OOH marketing campaign promoting its digital products by positioning its news app, puzzles and podcasts as travel...
Pluto the Agency Appoints Madeleine Reis as Social Content Manager
Reis joins Pluto from Connolly Partners, where she worked as Creative Account Manager, having previously held roles in digital project management and social media....
TBWAIreland Print Duo Strike Gold at Cannes Young Lions
Team Ireland struck gold at the Cannes Young Lions festival when TBWAIreland’s Hannah Murphy and Kate Dempsey triumphed in the Print category of the...
Core Remained Largest Agency Group in 2025 According to COMvergence Research
Core strengthened its position as Ireland’s largest media agency group during 2025 while Mindshare retained its place as the country’s leading media agency network,...
McDonalds Absolute Legends Campaign Tops The Interesting Index for Q2 2026
The second quarter of 2026 has been dominated by FIFA World Cup ads but as Sarah Walsh, head of strategy, and Harry Hughes, junior...
Marketers Urged to Focus on AI Outcomes Over Adoption
More than 50 senior marketing leaders from across Ireland gathered in Dublin this week to discuss “The New Media Playbook”, an invitation-only event hosted...
The Reminder Effect: Keeping Brands in Mind
OOH’s reminder role is not just about being seen again. It is about keeping brands visible, familiar and easier to bring back to mind when the message becomes relevant.
The Irish Marketing Podcast: There’s Only One Keano
The latest episode of The Irish Marketing Podcast has dropped and with the FIFA World Cup in full flow, this week's pod has, quelle...
