Humour and Fun Make a Comeback According to Q3 of The...
In this wave of The Interesting Index, emotions run high, one brand nabs two top spots and animals steal the show, writes Sarah Walsh,...
Opinion: Jane McDaid’s Week in Cannes
Fresh from her travels to the south of France last week, Jane McDaid writes about the week-long festival of creativity, innovation and ideas as...
Reframing Retail Media: Influence Starts Before the Aisle
When Retail Media is planned as a journey rather than a single touchpoint, it earns attention differently.
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RSA Tackles Drink Driving in New Campaign from Forsman & Bodenfors
Forsman & Bodenfors has rolled out a new campaign for the Road Safety Authority (RSA).
The latest campaign tackles the issue of drink driving and...
Opinion: The Virtues of Having a Short Attention Span
As humans we like the comfort of familiarity and the predictable while we rarely stray too far beyond the cozy confines of our comfort...
Fáilte Ireland & RTÉ Weather Harness Programmatic OOH for New Campaign
Out of Home (OOH) agency Posterplan, has partnered with Mindshare and Fáilte Ireland to roll out a new campaign that taps into one of...
Core Partners With JustEat for Pride Campaign
For the second year running, Just Eat is backing Pride with a bold, inclusive campaign developed by Core.
Building on the momentum of last year’s...
Toyota to Sponsor the Camogie Association and GAA/GPA
Toyota Ireland has announced a new three-year partnership with The Camogie Association and GAA/GPA.
The deal will see Toyota become the Official Car Partner to...
New Research Shows Ireland’s PR Industry Worth €1.8bn to the Economy
Ireland’s public relations and communications sector contributes €1.9 billion to the economy – a 60% jump since 2019 – according to the PRII Census...
RTÉ Offers Ad Package for GAA Hurling & Football Tournaments for...
With the business end of the GAA All Ireland series in hurling and football now underway, RTÉ is offering advertisers a six spot package...
