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Bulmers Continues Sustainability Drive with New Bee Campaign
Goosebump has created a new sustainability campaign for cider manufacturer Bulmers as part of the brand’s drive to save Ireland’s bee population.
Bulmers began its...
Purpose Disruptors Ireland Gathering August 4th
The Irish chapter of Purpose Disruptors, the international network of advertising and marketing insiders working to reshape how the industry tackles climate change, will...
Publicis Dublin Wins HSE Quit Creative Account
Publicis Dublin has picked up the creative account for HSE Quit after a competitive pitch.
The HSE’s Quit Service has helped thousands of people quit...
Opinion: Let’s Have Uncomfortable Conversations about Sustainability
The creative industry needs to start taking itself a lot more seriously when it comes to awards, climate change and slacktivism, writes Paul Fisher.
My...
Wish I’d Done That: Karl Waters, Creative Partner, Folk Wunderman Thompson
Every so often a piece of creative work comes around that gets people talking. These are the pieces of work that are widely shared...
Paddywhackery Given the Boot in New EPIC Campaign from The Public...
The Public House has rolled out a new campaign for EPIC The Irish Emigration Museum that challenges the negative stereotypes attached to Ireland and...
Core Launches New Performance Marketing Division
Core has launched a new division called Core Performance headed up by managing director Conor Murphy.
Core Performance brings together a team of 50 digital...
Out Look : The Latest OOH Trends & Developments
James Byrne, marketing manager PML Group with this week’s Out Look on Out of Home.
Making an IMPACT
In May, PML Group’s IMPACT research programme measured...
izest Continues Recent Expansion with New Cork Office
The Dublin-headquartered digital agency izest Marketing has continued its recent expansion with the opening of a new office in Cork and the appointment of...
Opinion: Does Being Different Matter Anymore?
While understanding your brand’s differentiation points is important, an understanding of the barriers to purchase in the so-called long-tail, should be a major focus...
