McKeon Re-Elected as PRII President for a Second Term
Padraig McKeon has been re-elected to serve a second two-year term as President of The Public Relations Institute of Ireland (PRII) at its AGM...
Kinetic Appoints New Marketing Manager
Kinetic, the specialists in innovative Out of Home (OOH) communications for brands,has announced the promotion of Ciara Gibney as its new Marketing Manager.
In her...
MCCP Wins Grand Prix at Research Excellence Awards 2020
MCCP picked up the Grand Prix at the annual Research Excellence Awards which were held online today.
MCCP scooped three awards in total, including the...
Virgin Media Solutions Rolls Out In-Programme Promotion Platform for Brands
Lidl Ireland will be the first brand to use Virgin Media Solution’s In Programme Promotion (IPP) when the retailer launches a new Christmas competition...
Phil Cottier Joins V360° as Chief Growth Officer
Phil Cottier, has been appointed as a non-executive director and chief growth officer of V360°, the commercial marketing agency.
Cottier has over 30 years’ experience...
Opinion: Behavioural Change on Sustainability & the Lessons from COVID-19
The response to the Covid-19 pandemic has shown us is that it is possible to enact rapid and significant changes in behaviour when people...
Now Near Next – The Latest View from OOH
James Byrne, marketing manager, PML Group with this week’s view from OOH.
Open for Business
It was a big week for Ireland with the lifting of...
Adland’s Christmas Crackers: Guinness and The Home of the Black Stuff
It’s one of the most enduring Irish Christmas ads ever. Now, 17 years since it was first broadcast, David O’Sullivan talks to Mal Stevenson,...
Adland’s Christmas Crackers: Barry’s Tea “Christmas Train Set”
Next Monday, December 7, Barry’s Tea’s iconic Christmas radio ad, ‘Christmas Train Set’ airs for the 25th Christmas in a row - making it...
As Vaccine Hopes Rise, Consumer Sentiment Softens in Latest B&A Research
This latest wave of the B&A Consumer Confidence Barometer was conducted from 15th - 28th October and consumer confidence stood at –71, which is a slight...
