Folk Wunderman Thompson has rolled out a new campaign for Irish Life Health.
The new campaign, which is called “You Know Your Body Better Than Anyone” champions female health and highlights an enhanced service offering for customers with a message of self-empowerment and informed decision-making amongst females.
The campaign is running across TV, VOD, radio and social.
According to the agency, “the creative concept stems from the fact that women are historically tuned into their bodies – they notice the cycles, curves and whispers that come from their bodies. Women have become and continue to be experts on their bodies, however there are times when women need answers too.”
In response to this, Irish Life Health is now offering access to GPs specialising in female health, supporting them to get the care they need. “This initiative empowers women by providing them with the knowledge and support they need to make informed decisions about their health in areas such as menstruation, contraception, fertility and the menopause.”
According to Laura Daley, managing director, Folk Wunderman Thompson: “Our ambition for this campaign was to show empathy and understanding to the women of Ireland, whilst positioning Irish Life Health as an ally with this brilliant service. We took inspiration from the amazing strength and determination we show as women every day when it comes to our health, acknowledging the truth that no-one knows our bodies better than ourselves.”
“We understand the unique challenges that women face when it comes to their health, and they want trusted care solutions that are easy to access and to use,” says Karl Symes, head of brand, Irish Life Health.
“Our Female Health Consultation is another key step towards our overarching goal to give the people of Ireland access to the healthcare they deserve, when and where they need it. We firmly believe that by offering accessible and trusted healthcare solutions, we can empower people to take more control of their overall well-being, so they can enjoy a better life today and build better futures.”.
Client: Irish Life
Head of Brand: Karl Symes
Head of Marketing/Irish Life Health: Liz Rowen
Senior Brand & Advertising Manager: Richard Daly
Senior Marketing Manager/Irish Life Health: Andrea Walsh
Proposition & Marketing Manager/Irish Life Health: Sinead Ward
Marketing Manager: Colin Carrigan
Creative Agency: Folk Wunderman Thompson
Creative Partner: Karl Waters
Art Director: Laura O’Carroll
Copywriter: Laura Halpin
Strategic Planner: Rachel Haslam
Managing Director: Laura Daley Account Director: Trevi Donegan
Senior Account Manager: Sarah Conlan
Account Executive: Ciara Ni Dhonnacha
Broadcast Director: Michael Cullen
Production Assistant: Rachel Cody
Photographer/Videographer: Jorgan Brennicke
Media Agency: Zenith Media
Director: Mark Delany
Client Director: Chris Murphy
Client Manager: Sile Quigley
Production Company: Social Club
Director: Mauri R Chifflet
Editor: Bjorn Clausen
Post-Production: The Line
VFX Supervisor/Compositor: Andres Bergen
Post Producer: Olle Ljungman