Extraordinary OOH in 2022
Aaron Poole, marketing executive, PML Group with this week’s Out Look on Out of Home.
Extraordinary OOH in 2022
This year, PML Group planned ground-breaking,...
Opinion: Dave Byrne and Jonny Cullen Share their Christmas Crackers
Two of the industry’s leading advertising creatives, Jonny Cullen of Folk Wunderman Thompson and Dave Byrne of THINKHOUSE talk about their favourite Christmas campaigns...
B&A Research Show Consumer Sentiment Still Rooted in Negative Territory
The latest wave of consumer confidence research by B&A shows that confidence improved slightly but still remains rooted in negative territory.
This wave of the...
Deermuid Makes an Augmented Reality Return to Instagram and TikTok
Following on from its success with “Deermuid” the deer and SuperValu’s “Share the Magic” campaign last year, TBWADublin has created special AR filters for...
New Dogs Trust Campaign by TBWA Dublin Highlights Puppy Farming
With some people contemplating buying a puppy for a loved one this Christmas, TBWADublin has launched a Christmas campaign for Dogs Trust Ireland called...
dmg media joins the AD NET ZERO initiative in Ireland
DMG Media has become the latest media owner to sign up to the Ad Net Zero program in Ireland.
Ad Net Zero’s mission is for...
Opinion: New Research, Same Tune. Growth, Glorious Growth.
Lee Thompson, co-founder of AudioOne looks at recent IAB Ireland and Radiocentre Ireland research both of which paint a picture of solid growth in...
Core Research Shows that Housing and Inflation Dominate Concerns for 2023
Some 84% of adults believe young people will need more economic support during 2023 according to new research carried out by Core for its...
TBWA Worldwide Named Adweek Agency of the Year 2022
The Omnicom-owned TBWAWorldwide has been named as 2022 Global Agency of the Year by Adweek.
TBWA was recognized for its second- best year of growth...
TikTok Rolls Out New Campaign to Showcase Useful Content
TikTok has launched an Irish campaign to highlight and spotlight useful content on its platform.
The campaign, which has been developed by the creative agency,...
