Latest Irish Marketing Podcast is Now Live
The next episode of the Irish Marketing Podcast has now landed.
The current episode looks at a story that has been causing a stir in the digital...
The Multi-Format Effect: From Noticeability to Conversation
Visibility fuels curiosity. 53% of 16–24s said that the more often they saw a campaign across formats, the more they wanted to find out about the brand or product.
New Core Recruitment Campaign Shines a Light on the Rewarding Work...
As the Garda Síochána seeks to recruit up to 5,000 new officers over the next five years, Core has created a new campaign that...
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Boys+Girls Rolls Out ‘No Bumholes’ Campaign for Marie Keating Foundation
The Marie Keating Foundation, in collaboration with creative agency Boys + Girls, has launched a new campaign, “No Bumholes Needed” aimed at changing the...
Core Exchange Wins News Brands’ Power of Planning Competition
A team of young media planners from Core Exchange has won this year’s NewsBrands Ireland Power of Planning competition with a campaign that challenged...
Ad Net Zero Research Challenges Creative Wear-out Assumptions
New research carried out for Ad Net Zero Ireland shows that strong TV advertising creative maintains its effectiveness for years after without significant decline,...
Tesco Media Strengthens Leadership Team With Key Appointments
Tesco Media and Insight Platform, powered by dunnhumby, has announced two senior leadership appointments as it gears up for the busiest retail season of...
Javelin Targets Domestic Violence in New National Campaign for Cuan
Javelin has unveiled Always Here, a new national awareness campaign for Cuan, Ireland’s domestic, sexual and gender-based violence agency.
Launched this week by Minister for...
Droga5 Dublin Creates AI Tool for Social Photo Privacy
Droga5 Dublin, part of Accenture Song, has unveiled CAPtured, a one-of-a-kind fashion accessory that uses artificial intelligence to protect wearers from being filmed without consent.
The...
Oliver Callan to Host Effie Awards Lunch
Broadcaster and comedian Oliver Callan will host the 2025 Effie Ireland Awards lunch, which will be held on October 17 in the Dublin Royal...
