Death of a Sales House as IRS+ Morphs into Creative and...
Following a period of rapid growth and transformation over the past four years, IRS+ has re-framed its business offering and is now positioned as...
Opinion: Why I Don’t Want to be an Expert in Your...
The idea that creative advertising agencies should be experts in their client’s business and industry is not necessarily a good thing. Instead, agencies should...
Opinion: Will the FIFA World Cup Become a Game of 4...
Following on from last week’s column on the evolution of stadia advertising, Oliver’s Gareth Irvine asks whether or not fans will embrace interrupted game-flows...
TAM Ireland Picks Fifty5Blue as New TV Audience Research Partner
Fifty5Blue, formerly Kantar Media, is to take over responsibility for providing TAM Ireland with its important television audience research from 2028 onwards.
The research has...
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RTÉ Marks 100 Years With Animated Campaign from Piranha Bar
Piranha Bar has created a new campaign as part of RTÉ centenary celebrations in 2026.
Called "The Signal" it brings to life the journey of...
Consumers May Have Reached a New Tipping Point According to New...
Irish consumers are becoming increasingly pessimistic about their personal finances as global instability feeds directly into the cost of living, according to new research...
Bloom Rolls Out New ‘Made Without Nitrites’ Campaign for Brady Family...
The Kildare-based Brady Family Ham has launched a new national campaign to support the introduction of its ”Made Without Nitrites” range.
Created in partnership with...
Talon Rolls Out Programmatic Platform ATLAS in the Irish Market
Talon, the world’s leading independent Out of Home (OOH) agency, announces the Irish launch of ATLAS_, it’s intelligent OOH platform...
RTÉ Pitches €459,000 World Cup Sponsorship Packages as Demand Builds Ahead...
With the FIFA World Cup kicking off in the USA, Canada and Mexico in seven weeks time, RTÉ is hoping the tournament will be...
Publicis Dublin’s Peter Dobbyn Flies the Sole Irish Judging Flag at...
With the Cannes Lions Festival of Creativity set to take place in late June, just one Irish judge - Peter Dobbyn, Publicis Dublin- will...
