Wednesday, November 21, 2018

Ad of the Week: Heineken Launches New Appleman’s Cider Campaign

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Heineken Ireland has launched a new campaign called “The Joy of Simple” for its new premium cider Applemans which now joins its stablemate Orchard Thieves. The agency partners working on the campaign include Rothco, Starcom, MCCP and Thinkhouse. According to Emma-Jane McKeown, senior brand manager of Appleman’s: “Irish people expect, and deserve, choice – they have it in wine and in...

Ad of the Week: Give a Sh*t

JWT Folk and The Marie Keating Foundation urge Irish people to #GIVEASHIT You may have noticed outdoor up around west Dublin and over the last two months or some media personalities brandishing toilet roll urging people to “Give a Sh*t” over the past week. This is the culmination of a two-month-long campaign by the Marie Keating Foundation to raise awareness about Bowel Cancer....

Ulster Bank – First Five

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Ulster Bank have launched a mortgage campaign advertising their ‘First Five’ Mortgage, with five great benefits for first time buyers. The humorous ad centers on “your mum’s sofa” as a young couple try to put their own stamp on their first home. Speaking about the ‘First Five’ mortgage campaign, Ulster Bank’s Head of Marketing Tony Boylan said: “Ulster Bank is committed...

Ad of the Week: Rockshore ‘This is the West’

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The Lowdown: Using a casting process to identify a real group of friends, we packed them up and headed out West to capture the spirit and the energy of the West of Ireland for this new campaign for Rockshore Irish lager. The campaign consists of 1x30 sec brand ad and 3x10 second teasers. Credits: DIAGEO Jeremy Canter – Head of Diageo European Beer Business Arlene...

Ad of the Week: Maldron – Save a Tenner

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Publicis Dublin create a quirky new campaign for Maldron Hotels. The campaign was created to raise awareness of the hotel’s new booking tool – ‘Make it Maldron’. When you sign up to the new loyalty scheme, every time you ‘Make it Maldron’ (book a stay), you save €10. Publicis Dublin brought this idea to life with 30-second VOD, which...

Ad of the Week: Nissan LEAF

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The Lowdown: When you are communicating for any brand it’s always good to know what dragon you are slaying. In the case of the New Nissan LEAF it was easy to know what dragon we were slaying.  Or in this case snakes. In turns out that ‘snakes’ are alive and well in Ireland but this car has the potential to...

Ad of the Week: AA Ireland – Javelin

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Javelin launch new Ad campaign “Dogs” for the AA Ireland Javelin have launched a new significant AA campaign with the TV debut of “Mulligan”  (a somewhat unusual cast member). “Mulligan” is a feisty talkative dog and “owner” of the Brady Family. In this first campaign execution for AA Car Insurance, Mulligan gives a brief insight into his role in the...

Ad of the Week: Bord Gáis Energy

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Bord Gáis Energy has this week launched a new TV, radio and digital campaign, where new gas customers can avail of a 12-month 14% discount off their gas, plus a free boiler service. The ‘Boiler Stories – Holiday Spoiler’ advertisement, developed by Publicis, will run from this week until mid-April. The new advertisement takes a look at the impact of...

Ad of the Week: Allianz – MyTribe

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Lowdown: To support Allianz’s title sponsorship of the Allianz Leagues, MyTribe is an exploration of the communities and families behind the stars in inter-county football and hurling. Allianz prides itself on supporting people in the community and this campaign is an extension of that. The campaign was created by the Dublin sports marketing agency Fifty-Three Six and takes people behind the...

Ad of the Week: Barnardos “LOST”

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“Children are precious. Yet as a society we are failing them. No child in Ireland should experience poverty, neglect or not have a home. This work is about getting people to stop and think about these issues and support Barnardos in changing these children’s lives.” That’s according to Laurence O’Byrne, creative director  with the creative agency Boys and Girls. O’Byrne...

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