Guinness Urges Irish Fans Not to Jinx It in New Rugby Campaign
With the Rugby World Cup in France kicking off this weekend, Guinness, one of the main sponsors of Irish Rugby, has launched a new campaign to galvanise the country and show its support to the the Irish team. The new integrated campaign, called Don't Jinx It, was developed by AMV BBDO and was inspired by a universal truth about being...
Jedward Breaks Up in New Publicis Ad for Gas Networks Ireland
https://youtu.be/4c8aZbKcjz4 The high-spirited musical duo that is Jedward, has taken over from Donegal crooner Daniel O’Donnell in the latest public safety campaign from Gas Networks Ireland. Created by Publicis Dublin, the new campaign highlights the importance of using a Registered Gas Installer (RGI) for any gas works undertaken in the home. The cross-platform campaign kicked off this week and follows on from...
Droga5 Lights Up Greener World in New Campaign for Electric Ireland
Droga5 Dublin, part of Accenture Song, has rolled out a new creative platform for Electric Ireland to support the utility company’s sustainability goals while highlighting its offerings to help customers transition towards a “cleaner, greener, and smarter electric future.” As part of the new creative platform, Electric Ireland has created a new 60 second and 30 second for TV with...
Folk On the Ball with New Rugby Campaign for Vodafone
With the Rugby World Cup in France set to kick off in two weeks’ time, Vodafone has launched a new campaign to support its sponsorship of Irish Rugby. Created by Folk Wunderman Thompson, the cross-platform campaign includes TV, cinema and outdoor. In addition, a special activation at Dublin Airport will allow fans experience what it is like to walk from...
Government Urges Us to Make Sustainable Travel Choices in New Campaign from Javelin
Javelin has rolled out a new campaign for the Department of Transport to encourage people to reduce their carbon emissions by either walking, cycling or using public transport. Called “Your Journey Counts,” the campaign also highlights the Government’s investment in public transport and a range of other initiatives. This year, Government is investing €1.9bn in sustainable travel options including public...
Folk Connects With OneNumber Campaign for Vodafone
Folk Wunderman Thompson has launched a new through the line campaign to promote Vodafone’s OneNumber service which offers cellular connectivity to customers who have Samsung smartwatches. The OneNumber service lets customers share their mobile plan with a Samsung smartwatch and, in the event that they leave their phones at home, they are still connected. The TV campaign puts viewers in the...
Core Taps into the Possibilities in New Rugby Campaign for Energia
Energia, one of the biggest sponsors of Irish rugby, has launched a new cross-platform campaign called “Ireland 2024 (Possibly).” The new campaign, which was created by Core, builds on the possibilities of the current Irish Rugby team which is ranked No 1 in the world. Zenith, part of Core, is handling the media buying and planning for the campaign while Core...
Havas Gives Ireland a Daily Dose With New Campaign for Sunday World
Havas Dublin has rolled out a new campaign for the Mediahuis-owned Sunday World. Called ‘Your Daily Dose’, the campaign positions the paper as the go-to source for “all the news you want to know and talk about, from crime and sports to showbiz and lifestyle.” Building on the insight that consuming the news is a habitual act, similar to taking a...
Core & Saturday Films Roll Out Powerful Campaign Showcasing Trócaires’ Work
Core and Saturday Films have launched a new campaign called 'One Day' to highlight the work of Trócaire in the 27 countries over the last 50 years. The campaign, which was conceived by Core and developed alongside Saturday Films, shows some of the human stories behind these “One Days,” These include the day that the women of Sierra Leone won...
AI’s Deficiencies Highlighted in New EPIC Campaign by The Public House
The Public House had launched a new campaign for EPIC, The Emigration Museum that highlights the dangers of relying on artificial intelligence too much and the role it plays in reinforcing and spreading existing cultural stereotypes. The campaign is running across social, digital and OOH, with a specific emphasis on Dublin Bus T-Sides, and Tour Bus Rears targeting tourists on...
