Publicis Dublin Stresses the Importance of Poxy Chores for Gas Networks Ireland


Publicis Dublin has rolled out a new cross-platform safety campaign for Gas Networks Ireland. The new campaign sees the comeback of the feathered balladeer Tommy McAinary who sings about the “poxy chores” that are required to protect households from carbon monoxide emissions. Carbon monoxide safety communications have been very successful with alarm ownership in Ireland now standing at  65% of households....

BBDO Launch Powerful Campaign for Lidl Ireland and the LGFA


BBDO Dublin has rolled out a powerful new campaign for Lidl Ireland to mark its sponsorship of the Ladies' Gaelic Football Association (LGFA). The new campaign, which is called Level the Playing Field,  will run across TV, OOH, press, radio and digital channels, acknowledges the generations of players who have battled for equality and serves as a rallying cry for...

National Lottery Shares the Love in New Campaign


Core has rolled out a new cross-platform campaign for the National Lottery that will run across TV, VOD, social, online and point-of-sale over the coming months. Called “Gotta Share the Love” the campaign tells the fictional story of a National Lottery player, “William”, who wins a €7 million Lotto jackpot. He shares the win with his friends and neighbours, by...

Huskies Rolls Out New Triple Decker Campaign for Apache Pizza


With the home delivery and takeaway market enjoying solid growth during the ongoing pandemic, In the Company of Huskies has created a new campaign for Apache Pizza, it's the first piece of work for the brand since it picked up the account in October 2020. The new campaign aims to highlight the brand’s new offering, The Triple Decker Box, which...

Rothco Rolls Out New Campaign for Denny’s Meat Free Range


Rothco, part of Accenture Interactive, has rolled out a new campaign for Denny’s meat-free range of products which have been launched on the Irish market. Long associated with bacon, sausages and puddings, the new Denny’s range includes meat-free sausages, burgers and mince. Denny’s is owned by Kerry Foods and the company has invested heavily in developing a range of  plant-based...

Folk Wunderman Thompson Create Powerful Campaign Highlighting Domestic Abuse

Vodafone Ireland Foundation, in partnership with Women’s Aid, has launched a powerful new press campaign that was created by Dublin based creative agency Folk Wunderman Thompson. The campaign  portrays the scale of silence endured by victims of domestic abuse, in particular behind the mask of COVID-19. 1 in 4 women in Ireland who have been in a relationship have been...

Huskies Create Hard-Hitting Campaign for St. Vincent de Paul


With the ongoing pandemic wreaking havoc on the finances of many Irish charities, St. Vincent de Paul (SVP) has launched its annual appeal with a new campaign created by In the Company of Huskies. SVP is Ireland's largest charity and it receives more than 150,000 calls each year, usually from people in need of food. Due to unprecedented economic circumstances...

Woodie’s Brings Christmas Back Home in New Campaign


Rothco, part of Accenture Interactive, has created a heart-warming Christmas campaign for the DIY and homewares chain Woodies. The campaign is being supported by a high impact 360 media strategy developed by Mindshare and Wolfgang Digital. The TV ad will also  be supported across multiple channels including TV, VoD platforms and social media, while other elements of the ‘Acts of...

TBWADublin and SuperValu Bring Belief for this Year’s Christmas Campaign


With Christmas only a few weeks away, SuperValu has launched its Christmas advertising campaign and already it has garnered considerable praise in the mainstream media for tugging on the heart-strings. Created by TBWADublin, the TV ad tells the story of a child looking for reassurance at Christmas, something that will feel familiar for most households in the run up to...

RTÉ Gives GAA Minors a Major Boost


With this year being a year like no other for all aspects of GAA and sport, Electric Ireland, RTÉ and Spark Foundry, part of Core have partnered on an innovative new campaign to showcase Electric Ireland’s sponsorship and support of the Electric Ireland GAA All-Ireland Minor Championships. Electric Ireland’s sponsorship platform ‘This Is Major’ brings to life the insight ‘there’s...