Ad of the Week: Irish Heart Foundation

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Cardiovascular disease is Ireland’s No. 1 but 80% of premature deaths are preventable. With this in mind the Irish Heart Foundataion has launched a new hard-hitting campaign called #ShowSomeHeart. The campaign was created by the award-winning Dublin creative agency Boys and Girls and asks people to “Show Some Heart” and offer support for those affected or impacted by cardiovascular disease. Empowering,...

Ad of the Week: Londis

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We all know the old saying: you can’t choose your neighbours. But actually, you may have more in common with them than you think. Dublin agency, In the Company of Huskies is rolling out a fascinating campaign for Londis, the nationwide chain of stores run by locals, for locals. Having analysed the sales data of every shop in the country,...

Ad of the Week: Folens School Bags

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The Lowdown: School bags don’t just carry books, they carry memories. Your old bag almost certainly carried Folens school books too. Here at Bonfire, we’re delighted to have created this new TV commercial celebrating 60 years of Folens school books. Enjoy, and maybe you’ll even spot your old school bag. Credits: Advertiser: Folens Agency: Bonfire Creative: Sean Hynes, Ian Doherty Account Director: Stephanie Coates Marketing Team: Elizabeth Ivory,...

Ad of the Week: Vhi Healthcare Cuba

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Publicis Dublin produce another beautifully animated story of a real healthcare experience. On an adventure to Cuba, Cat found herself in intensive care with Deep Vein Thrombosis. The real Cat interacts with an animated diorama of her story. We see that Vhi’s international team are on hand to make sure she and her loved ones have the care and reassurance...

Ad of the Week: Vodafone’s Getting to Know You

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In Vodafone Ireland’s latest spot, the idea was to champion family firsts and how the future is brimming with possibilities. Even those, of which, you’d never expect. In this sweet story, we find a mum introducing her partner to her son for the first time. We then follow the three of them on a journey, as they become more and...

Ad of the Week: 123.ie – Simple is Smarter

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In January of 2018, the Insurance landscape in Ireland will be presented with a bold new message from 123.ie: Simple is Smarter. The new brand platform will launch with a TVC that looks at the frontlines of insurance-related stress, with a grey hair welcoming a new arrival on the scene and commiserating over their fate. The scenario is resolved with a simple statement:...

Campaign of the Week: Three Ireland’s ‘GrAnimojis’

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With a new mobile phone on the top of many Christmas wish-lists, Three Mobile has launched a campaign to promote sales of the top-end iPhone X called “GrAnimojis.” The campaign features grandparents and their grandkids sending hilarious Christmas messages using Apple’s new Animojis, one of the key features of the iPhone X. “With the Apple iPhone X topping lots of Christmas...

The Launch of Life Style Sports ‘Trainer Central’

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Credits: Agency: Thinkhouse Client: Life Style Sports Campaign: Launch of Trainer Central Client: Amanda Campbell, Aoife Knox, Niamh McGary Account Directors: Mark Kilbride Planning: Claire Hyland, Eimear Fitzmaurice Creative: Dave Byrne, Shane Kenna, Brian MacRory, Grace Enemaku Photographer: Kevin Goss Ross Film: David Balfe The lowdown: Thinkhouse, the youth marketing agency, has been commissioned to help Lifestyle Sports, Ireland’s leading retail destination for trainers and urban apparel, to launch ‘Trainer...

Ad of the Week: Dementia Understand Together – KICK

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Credits: Agency: KICK Client: Health Service Executive (HSE) Campaign: Dementia Understand Together Client: Fidelma Browne, Roisin Guiry, Cairín Conway Account Directors: John Breslin, Kate McKenna Planning: Zuilmah Wallis Creative: Judy O’Broin Director: Des Mullan Production Company: Rocket Science Post Production: Windmill Lane Editor: Philip Cullen Lowdown: KICK, the creative agency, rolled out their third major campaign of the autumn with their Dementia Understand Together for the HSE. The campaign aims to increase...

Ad of the Week: Target McConnells Credit ReUnion

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Target McConnells rally a national search for Dan Byrne and ask ‘Have you had your Credit ReUnion?’ in new campaign. The Irish League of Credit Unions has launched the latest iteration of its campaign to encourage people to consider their local credit union for their personal loan requirements. Created by award-winning creative agency, Target McConnells, it is the final piece of...

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