Big Can Be Good – Rothco

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The Lowdown: Tesco Ireland and Rothco launch the humble ‘Big Can Be Good' campaign to address negative perceptions of the large supermarket chain. Led by a 60" TVC, the ‘Big Can Be Good' campaign sees Tesco open its heart to Ireland with an honest brand manifesto. ‘Big Can Be Good' takes the very thing that is often seen as a negative about...

Ad of the Week: Tiger – Havas Worldwide Dublin [video]

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Heineken Credits: Advertiser: Heineken Brand: Tiger Activity: Tiger Grand Canal Dock Street Artist: Dan Leo Agency: Havas Worldwide Dublin Client Executives: Emma Jane McKeown Agency Executives: Aoife Surgeon Creative Directors: Peter O'Dwyer, Gary Boylan Production Company: Havas Video Director/ Producer: Ciaran Dooley The Lowdown: Central to Tiger's sponsorship of Tiger Dublin Fringe was this incredible installation created by sculptor Dan Leo. Initially appearing to consist of beautiful but random shapes placed in the water at Grand Canal...

Ad of the Week: Cycling – McCannBlue

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Credits: Agency: McCannBlue Advertiser: Zurich Life Title: "Cycling" Creative Team: Graham Stewart/Christopher Gore Account Team: Fiona Cooley/Amy Satelle Producer: Joanne O'Hagan at Brilliant! Director: Brian Durnin Production Co: Red Rage Producer: Gary Moore Post Production: Windmill Lane Sound Design: Mutiny The Lowdown: Our new integrated campaign for Zurich sees their international brand platform of "Whatever you truly love" developed for the Irish market to drive awareness for Zurich Pensions. If you are...

Littlewoods Ireland Autumn Winter 2015 – DDFH&B

Littlewoods Ireland has launched its new Autumn/Winter campaign and this time around it marks the TV advertising debut of renowned Irish photographer Barry McCall who directed the ad. The TV ad aired for the first time last night (Thursday Sept 3rd) on UTV during Emmerdale. The ad concept, which features the everyday lives of three women transformed into a vibrant fashion...

Trips to remember – Publicis Dublin

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Credits: Agency: Publicis Dublin Advertiser: Iarnród Éireann Media: Video On Demand/Digital Campaign: Trips to remember Tittle: Trips to remember Client Executives: Stephen Murray- Manager, Marketing Communications Passenger Charlotte Tucker - Brand Manager Agency Executives: Sinead Ní Ghaora - Account Director Karen Austin - Account Manager Peter Dobbyn - Copywriter Carol Lambert - Creative director & Art Director Agency Production: Rachel Murray - Agency Producer Production Company: Jumper Productions Director: Jonathan Kesselman Producer: Fiona kinsella Post Production: Screen...

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