Boys + Girls has rolled out a new campaign for Three Ireland to highlight the telco’s broadband offering.
The new campaign showcases the ease and strength of Three’s plug and play 5G broadband pitching it against other broadband offerings that require fibre installation.
“Three’s 5G Broadband is absolutely market-leading but our research showed that people weren’t aware of the speed and the ease of our great product. This campaign was designed to provoke people to see that there is a better way to broadband than fibre – Three 5G Broadband. So easy to install, incredible speeds and the ability for over 60 devices to connect your home,” says Eilis Fitzgerald, head of marketing communications, Three Ireland.
“We needed to provoke people into seeing that there is a better way to broadband outside of fibre. And what better way than the creation of a destructive, if lovable anti-hero – the ever Fibre laying Kango Kian,” adds Kris Clarkin, creative director, Boys+Girls.
“The juxtaposition of the incredible journey of chaos with the classic Vanessa Carlton track ‘A Thousand Miles’ works a treat in driving home our message – forget fibre and get a better way to Broadband with Three 5G,” Clarkin adds.
Shot in Ireland and Slovenia by Nick Ronay with Antidote Films, it was crafted by production partners, 1920 with Penco Post.
Credits:
Client: Three
Chief Commercial Officer Three Uk & Ireland: Elaine Carey
Marketing Director Three Uk & Ireland: Aislinn O’Connor
Head of Marketing Comms Three Ireland: Eilish Fitzgerald
Consumer Marketing Manager Three Ireland: Carole Doherty
Agency: Boys+ Girls
Chief Relationships Officer: Pat Stephenson
Snr Account Manager: Claire O’Sullivan
Senior Account Manager: Gemma Sherlock
Chief Executive Officer: Patrick Meade
Snr Strategist: Shaunagh Farrelly
Chief Creative Officer: Rory Hamilton
Creative Director: Kris Clarkin
Snr Art Director: Dean Ryan
Snr Copywriter: Michael Whelan
Head of Design: Colm Coonagh
Head of Production: Derek Doyle
Agency Producer: Alexandra Cullen
Production
Antidote
Director: Nick Rooney
Producer: Andrew Freedman
Picture Post Production: 1920
Post Producer: Jennifer Connolly
Raygun
Snr Sound Engineer: Steve Maher
Sound Post producer: Evie Dredge
