Home Campaigns Ad of the Week Three Plugs 5G Broadband in New Campaign from Boys+Girls

Three Plugs 5G Broadband in New Campaign from Boys+Girls

Boys + Girls has rolled out a new campaign for Three Ireland to highlight the telco’s broadband offering.

The new campaign showcases the ease and strength of Three’s plug and play 5G broadband pitching it against other broadband offerings that require fibre installation.

“Three’s 5G Broadband is absolutely market-leading but our research showed that people weren’t aware of the speed and the ease of our great product. This campaign was designed to provoke people to see that there is a better way to broadband than fibre – Three 5G Broadband. So easy to install, incredible speeds and the ability for over 60 devices to connect your home,” says Eilis Fitzgerald, head of marketing communications, Three Ireland.

“We needed to provoke people into seeing that there is a better way to broadband outside of fibre. And what better way than the creation of a destructive, if lovable anti-hero – the ever Fibre laying Kango Kian,” adds Kris Clarkin, creative director, Boys+Girls.

“The juxtaposition of the incredible journey of chaos with the classic Vanessa Carlton track ‘A Thousand Miles’ works a treat in driving home our message – forget fibre and get a better way to Broadband with Three 5G,” Clarkin adds.

Shot in Ireland and Slovenia by Nick Ronay with Antidote Films, it was crafted by production partners, 1920 with Penco Post.


Client: Three

Chief Commercial Officer Three Uk & Ireland: Elaine Carey

Marketing Director Three Uk & Ireland: Aislinn O’Connor

Head of Marketing Comms Three Ireland: Eilish Fitzgerald

Consumer Marketing Manager Three Ireland: Carole Doherty

Agency: Boys+ Girls

Chief Relationships Officer: Pat Stephenson

Snr Account Manager: Claire O’Sullivan

Senior Account Manager: Gemma Sherlock

Chief Executive Officer: Patrick Meade

Snr Strategist: Shaunagh Farrelly

Chief Creative Officer: Rory Hamilton

Creative Director: Kris Clarkin

Snr Art Director: Dean Ryan

Snr Copywriter: Michael Whelan

Head of Design: Colm Coonagh

Head of Production: Derek Doyle

Agency Producer: Alexandra Cullen



Director: Nick Rooney

Producer: Andrew Freedman

Picture Post Production: 1920

Post Producer: Jennifer Connolly


Snr Sound Engineer: Steve Maher

Sound Post producer: Evie Dredge

Previous articleCore Tops Latest Effies Rankings for Ireland
Next articleCadbury Dairy Milk Tops RED C’s BRI Research For Third Year