NEWS
Zenith Sees Off Rival Core Galacticos to Win Final of RTÉ Big Pitch Day
With football fever about the grip much of the world over the next 12 weeks, a team called England, featuring media agency Zenith's finest...
The Irish Marketing Podcast: How Irish SMEs Can Harness the Power of AI With...
The latest episode of The Irish Marketing Podcast has dropped and this week we talk to media veteran Peter McPartlin and Sharon Mooney from...
Robin Bonn to Address IAPI Seminar on Agency Commoditisation
IAPI is hosting a special event to discuss the issue of commoditisation, one of the hot topics in advertising at the moment.
The event will...
Out Look: Love is in Bloom for Citroën
Bord Bia Bloom, Ireland’s most celebrated festival of gardening, food, and sustainable living, has returned for its 20th year this June bank holiday weekend across a...
Core Campaign for Currys Puts Family’s Dream TV in the Spotlight
https://www.youtube.com/watch?v=kjlnqZNvEOI
Core has rolled out a new campaign for electrical retailer Currys. The new campaign playfully captures the excitement of buying a new television, positioning...
New AI Powered Platform Deece Aims to Help Marketers Create Stronger Briefs
A new Irish marketing technology startup Deece, has launched an AI-powered platform designed to help marketers create stronger briefs.
According to Deece, poor briefing and...
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Limerick Gets Ready for 2027 Ryder Cup with New Campaign from Keith Lawler...
With the countdown to the 2027 Ryder Cup at Adare Manor already underway, a new campaign designed to position Limerick as a leading international...
Publicis Dublin Bags Three D&AD Awards For Heineken’s Pub Succession
Publicis Dublin has picked up three awards at the annual D&AD Awards which were announced this week.
The three awards include two wooden pencils and...
RTÉ Pitches Advertising Packages for Second Series of Traitors Ireland at Premium Level
Following the huge success of the first series of The Traitors Ireland last year, RTÉ has unveiled a range of television and video-on-demand advertising...
ISME Rolls Out National Ad Campaign in Partnership With Bauer Media
ISME, the small and medium sized business representative organisation has launched a new national advertising campaign aimed at highlighting the practical benefits of membership...
Heineken Ireland Signs Major Festival Deal With Aiken Promotions
With the summer festival period about to kick off, Heineken Ireland has signed a major new partnership with Aiken Promotions and POD Festivals that...
An Post Wins Grand Prix at the 2026 MII AIM Awards
An Post has been awarded the coveted Grand Prix at the 2026 MII AIM Awards, securing the top honour for a cross-company brand-building programme...
Opinion: What AI Says About Your Brand and Why it Matters
As AI platforms reshape brand search, Catrióna Campbell warns that optimising for AI answers is futile without first defining what a brand legitimately stands...
A Rising Star Who’s Rooted Firmly to the Ground
Passion, drive and ambition were just some of the words the judges used to describe Anna Forde, this year’s Rising Star winner at the...
Out Look: Electoral Commission OOH brings Polling Day into Public View
By the time voters in Dublin Central and Galway West go to the polls today, the Electoral Commission’s OOH campaign will have spent the final days of the campaign keeping a simple civic message in front of people.
LATEST APPOINTMENTS
ACCOUNT WINS
Publicis Drives Away With MG Motors and Farizon Accounts
Publicis Dublin has been appointed as the new creative agency for two Chinese-owned automotive brands—MG Motors and Farizon.
As part of the appointment, Publicis Dublin...
