NEWS
OpenAI Appoints Corkman Mark Bambury to Lead its EMEA Advertising Business
OpenAI has appointed Cork native Mark Bambury to head up its fledgling advertising business across Europe, the Middle East and Africa as the ChatGPT...
Coca-Cola Holds Top Spot as Ireland’s Grocery Brands Adapt to Health & Convenience Shift
Coca-Cola has retained its position as Ireland’s biggest-selling grocery brand for a 22nd consecutive year. The annual ranking, compiled by Checkout magazine in partnership...
Creator Content is Driving Brand Discovery But Trust Gap Persists
While creator and influencer generated content is playing an increasingly important role in how Irish consumers discover and research brands, significant gaps remain around...
New Research Shows One in Four Irish Adults Have Bought a Product Following Advice...
More than one in four Irish adults has bought a product or service after using artificial intelligence to research the purchase, according to new...
Jacob’s Launches New ‘Bakes It Better’ Platform with Boys + Girls
Jacob’s has launched a new brand platform, “Bakes It Better,” created by Boys + Girls and built around the realities, frustrations and humour of...
OutLook: Discover Ireland Takes The Traitors Beyond the Screen
With The Traitors Ireland back on screens, DiscoverIreland.ie is extending its sponsorship beyond the broadcast and into OOH.
The Irish Marketing Podcast: Ireland’s Creator Economy Takes Off
The latest episode of The Irish Marketing Podcast has dropped and this week we take a closer look at the rapid expansion of Ireland’s...
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National Lottery Launches ‘You’ll See The Signs’ Campaign with Folk VML
Folk VML has launched a new campaign for the National Lottery to support the biggest changes to Lotto in eight years, including improved jackpot...
Harry’s Nut Butter and Sugar Plum Sweetery Win €50k Sky Media Taste of TV...
Two Irish SMEs, Harry’s Nut Butter and Sugar Plum Sweetery, have been named as the winners of the second annual Taste of TV fund,...
Opinion: The Double Life of a Brand
At a time when many advertising folk have jumped from advertising into consultancy roles with the so-called big ‘cagencies’, Rory O’Rourke did the exact...
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Rubberduck Launches First National Campaign for Topline
The Dublin-based production company Rubberduck has created the first national advertising campaign for Topline, the nationwide group of independent builders merchants.
Called “We’re Behind Your...
Benetti Menswear Renews RTÉ Irish Open Sponsorship for Sixth Year
The menswear brand Benetti Menswear has renewed its sponsorship of RTÉ’s coverage of the Amgen Irish Open for a sixth consecutive year.
The sponsorship, brokered...
Ipsos B&A Research Points to Anxious Stability Among Consumers
Although still in the doldrums, consumer sentiment in Ireland may be stabilising with Dubliners continuing to be the most positive, according to the latest...
NewsBrands Ireland and IRMA to Host Copyright & AI Conference in Dublin
NewsBrands Ireland and the Irish Recorded Music Association (IRMA) are to host a major conference in Dublin next month examining copyright, artificial intelligence and...
System1’s Beth Marchant & Mario Rosenstock Join Sounding Out 2026 Line-Up
System1’s Beth Marchant and broadcaster Mario Rosenstock have been added to the line-up for Radiocentre Ireland’s Sounding Out 2026 conference, which takes place in...
LATEST APPOINTMENTS
ACCOUNT WINS
Publicis Drives Away With MG Motors and Farizon Accounts
Publicis Dublin has been appointed as the new creative agency for two Chinese-owned automotive brands—MG Motors and Farizon.
As part of the appointment, Publicis Dublin...
