Opinion: Delivering Audio Advertising’s True Potential
Despite the fact that 90% of the population listen to radio every week and radio advertising revenues continue to grow – by 2% in...
National Lottery Shines in Celebrating 1,000 Millionaires
The National Lottery is marking an extraordinary milestone this cycle with the creation of 1,000 millionaires, a testament to its life-changing impact across Ireland....
Irish Creative Agencies Collaborate to Solve the “Brief of a Lifetime”
Creatives, planners and strategists from 10 different Irish agencies have come together to answer the brief of a lifetime for Good Life 2030 Ireland,...
Radio Listenership Remains Strong as Stations Celebrate JNLR Performance
Listenership of Irish radio continues to remain strong across the board with 90% of Irish adults and 86% of 15-35 year olds listening to...
Out Look: OOH Effectiveness Up 8 Points in 2024
Clarity and simplicity of message are substantive elements in garnering attention and generating recall and awareness, and in 2024, the Dublin public has generally found OOH ads easier to understand.
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Credit Unions Highlight Non Profit Values in New Campaign from Core
Core has rolled out the latest iteration of its campaign for the Irish League of Credit Unions (ILCU) called "For You. Not Profit."
According to...
Bank of Ireland Teams Up with Bauer Media’s Off The Ball
The popular sports media brand Off The Ball (OTB), which is owned by Bauer Media, has struck a sponsorship deal with Bank of Ireland...
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Goosebump Follows Ireland’s Paralympians to Paris
With the Paralympics in Paris set to begin on August 28, the Dublin-based advertising agency Goosebump has created a new video-led campaign in support...
IAPI to Host Branding Event with Mark Kingsley
Mark Kingsley, one of the world’s leading experts in branding and design will speak at an IAPI-organised event on September 19 in the Alex...
HB Gets Its Summer Face On With New OOH Campaign
The Irish Summer may be playing hide and seek but the market-leading ice cream manufacturer HB has turned to OOH once again to promote...
