MEC Launches Content Marketing First for Yoplait
The Dublin agency MEC has created a new content marketing campaign for its client General Mills, owner of the Yoplait brand.
Called “I Love My...
Ican Launches “Sprinkle Awesome” Campaign for Linwoods
https://www.youtube.com/watch?v=9oG1wM8sL7c
Ican has created new TVC for Linwoods featuring a new brand ambassador, the Irish and UK based health and fitness influencer Hazel Wallace, aka...
IAB Mobile Connect 2016 to Feature Mobile Commerce & Mobile Audit...
Global research carried out by the IAB and OnDevice Research has shown that 75% of mobile internet users have purchased a product or...
Public Backs Advertising Funding of Dublin Bike Scheme
Research carried out by Ipsos MRBI on behalf of PML Group indicates that Dublin residents would prefer to see the funding of the Dublin...
Irish Adtech Start-up Delivers 120 Billion Impressions in First Year of...
The Irish adtech start-up Chameleon has said that it has achieved a significant milestone in its development by generating more than 120 billion impressions...
Ad of the Week: The Insolvency Service of Ireland – Irish...
Irish International Launches New Campaign for Irish Insolvency Service
Irish International has launched a new advertising campaign for the Insolvency Service of Ireland (ISI) that...
TAM Ireland Launches Cross Device Measurement Strategy
TAM Ireland has launched its VISTA Strategy, a plan for measuring viewing broadcaster content across all devices, including TVs, laptops/PCs, tablets and smartphones.
VISTA –...
Salaries in Adland Continue to Rise According to Alternatives Survey
Salaries within creative agencies are continuing to increase according to the latest Alternatives Group salary survey which is carried out in association with the...
Insight of the Week: The Sporty Consumer
In an Olympic year there is always the hope that people will be inspired to get into the habit of undertaking a robust amount...
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Aldi Play Rugby – Boys and Girls
The Lowdown:
Did you put the Fear of God in anyone this morning? Did you scare anyone? Well did you?
Probably not. Let’s be honest, very...
