Wolfgang to Host Lead Generation & Customer Growth Webinar
Wolfgang Digital will host a free online webinar on Wednesday, November 20 to address one of the most important issues for marketers and advertisers...
Core Increases 2024 Advertising Forecast to €1.57bn
Following a strong first half of year, Core has upwardly revised its full year advertising expenditure forecast to 6.94%.
Earlier this year Core predicted that...
Ipsos MRBI Research Boosts Radio’s Trust Credentials
Radio has emerged as one of the most trusted media in Ireland according to a new survey conducted by IPSOS MRBI on behalf of...
Irish Effie Winners Score Highly on Key Metrics According to RED...
Ciara Reilly of RED C reveals how some of this year’s Effie Winners score when it comes to measures of effectiveness including Fame, Creativity...
A Rising Economic Tide Doesn’t Necessarily Float all Boats
While Ireland’s balance sheet might be looking fairly strong,, consumer confidence remains subdued according to the latest Ipsos B&A Consumer Confidence Barometer.
This wave of...
Five More Big Insights from Latest Wave of B&A’s Life on...
As the country prepares for Phase One of the lifting of restrictions, the seventh in the series of B&A’s weekly survey Life of Lockdown...
Opinion: The Power of Effectiveness
With a number of Irish agencies through to the Best of Europe Effie Awards- which will be announced on December 11 – Jay Reid,...
00:00:30
Javelin Tackles ED Sensitivities With New Campaign for Sidena
The Dublin-based agency Javelin has created a new campaign for Sidena, an over-the-counter treatment for erectile dysfunction (ED) in men.
Sidena is manufactured by Rowex...
News Ireland Opts for Private ABC Audit Following Rule Changes
News Ireland has opted to undertake private auditing of its circulation figures following rule changes introduced by the Audit Bureau of Circulation (ABC) this...
Boys + Girls Copywriter Michael Whelan Shortlisted for an Oscar
Michael Whelan, a senior copywriter with Boys + Girls has been shortlisted for an Oscar in the Best Live Action Short category. The Oscars...
