eir Rolls Out New Campaign to Promote Faster Broadband Offering
Telecommunications company eir has launched a new nationwide multi-platform campaign called “The End of Ordinary” to promote its Gigabit Fibre Broadband offering.
Created by The...
Irish Times Launches New Subscriber Drive With Sennheiser
The Irish Times has launched a new promotional drive to boost new subscriber by offering them a set of wireless Sennheiser headphones.
Readers can avail...
Rothco Spreads the Goodness for Dairygold
Rothco, part of Accenture Interactive has launched a new campaign for Dairygold, the dairy spread that is manufactured by Kerry.
Called Spread a Little Goodness,...
Opinion: Help – Not Judgement – For Young Adults Please
The pandemic has been best described as a “collective trauma” yet when we look at its impact on young adults, the trauma is not...
Bord Gais Energy Renews Hurling Sponsorship With INM
Following on from last year’s successful partnership, Independent News & Media (INM) and Bord Gáis Energy (BGE) have joined forces for a second consecutive...
Cinemas Set to Reopen as Industry Looks Forward to 2021
Irish cinemas are planning to reopen next week as part of a modified Level 3 restrictions expected to be announced by the government today. ...
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Elverys Taps The Indie List for New Christmas Campaign
The first big creative campaign created by members of The Indie List has been launched by the sports retailer Elvery’s. Called Jack’s Letter, the...
Opinion: The Importance of Getting Noticed at Moments that Matter
All brands want to get noticed but unless they pay attention to the triggers that are needed to gain mental availability, the brand’s assets...
IAPI Updates Pitch Guidelines & Introduces New Agile Pitch Process
With 2021 set to be a busy year for pitching, IAPI has published updated pitch guidelines following consultation with the wider advertising and marketing...
DMX Dublin: In God we Trust, All Others Must Bring Data
As the countdown to DMX Dublin on March 25th continues, Adworld continues its series of insights from some of the panelists and speakers at...
