Home News TBWA Dublin Creates New Social Video Series for Glenveagh

TBWA Dublin Creates New Social Video Series for Glenveagh

The Irish homebuilder Glenveagh has launched a new eight-part ‘Love Where You Live’ social series that was created by TBWA\Dublin.

The series, hosted by Dermot Bannon, shares helpful and practical advice with first-time buyers from those who have recently been through the home-buying process. The series also contains expert opinion from home efficiency experts, along with a view on the future of sustainable living with Glenveagh CEO Stephen Garvey.

According to Cameron McDonnell, head of marketing in Glenveagh, “Glenveagh is building flourishing communities around Ireland. The ‘Love Where You Live’ social series is about sharing the experience and knowledge that recent buyers have had with those looking for their first home. We’re delighted to have Dermot Bannon on board, whose understanding of what is fundamental to home living and flourishing communities is unparalleled.”

Filmed on location and in Bolt Studios, TBWA\Dublin’s new production studio, the ‘Love Where You Live’ social series covers a range of topics – from what first-time buyers are looking for in their new home, advice for self-employed buyers, the experiences of those who have recently been through the process, to the technology behind sustainable energy efficient homes and what homes of the future will offer homeowners for generations to come.

“From the outset, Glenveagh challenged us with creating a relevant suite of content to reflect the opinions and experiences of those who have recently bought a home in Ireland, along with exploring what matters most to those planning to buy. This series reflects that,” says Aoife McCarthy, account director, TBWA/Dublin.

According to Alan Byrne, head of copy, TBWA\Dublin, “Shooting the interviews in our Bolt facility was key to the production. The people featured had to feel at home in talking about their personal experiences. The combination of our set up and Dermot’s warmth helped achieve that. While the report itself threw up some very interesting findings – not least where the most sought-after areas and what the key attributes were for those areas were for first-time buyers.”

“We’re delighted with the finished series. From inception to the finished eight episodes – it was a great collaborative process between Glenveagh, Dermot, our excellent first-time buyers, experts, production house and the whole team here at TBWA. Our in-house digital media team are excited to launch this 4-week promotional push of the content series across Meta, TikTok and Google Ads Network. If you’re in our target… we’re certain you’ll see the content somewhere,” says Andrew Murray, director of digital, social & content, TBWA\Dublin

To view the series of Glenveagh videos click HERE


Client: Glenveagh

Head of Marketing: Cameron McDonnell

Marketing Manager: Martin Clancy

Agency: TBWA\Dublin

CEO: Deirdre Waldron

Executive Creative Director: Des Creedon

Business Director: Yvonne Caplice

Head of Copy: Alan Byrne

Director of Digital, Social & Content: Andrew Murray

Social & Content Specialist: Cormac Moore

Design Director: Kyle Schouw

Strategy Director: Aleesha Tully

Account Director: Aoife McCarthy

Senior Account Executive: Niamh Fitzgerald

Studio: Bolt

Bolt Producer: Megan Brady

Bolt Business Director: Yvonne Caplice

Bolt Head and Creative of Studio: Matthieu Chardon

Bolt Studio Assistant: Leah Byrne

Editor: Rupert Morris, Allen Kiely

Graphics: Mark Murray

Post Production: Motherland

Director: Tara O’Callaghan

MD: Steven Courtney

Producer: Laura Greally

DOP: Keith Harrison

Cameras: Martin Birney, Jarlath Finnegan, Shane Caffrey, Tommy Fitzgerald

Cam ast: Ian Birney

Sound Op: Rob Moore

DIT: Jakub Bajerski

Stylist: Sinead Lawlor

Set Designer: Jenny Owens

H&MU: Noeleen Cunningham

Medics: Sammy Jakstonyte, Paul Shiels



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