Home Events February AAI Toolkit Seminar to Focus on Cause-Aligned Marketing

February AAI Toolkit Seminar to Focus on Cause-Aligned Marketing

The Association of Advertisers in Ireland (AAI) has kicked off its 2019 with details of its forthcoming #AAIToolkit series of seminars which will be held of February 5th.

Called “Yoh, Propagandhi” it will discuss the topic of “Brands, Politics & the Broader Implications for Corporate Activism in 2019” and will be presented by Paudge Donaghy and Trista Vincent.

During the seminar, attendees will hear whether or not marketers have been too hasty in their embrace of cause-aligned marketing and whether they have become confused about the benefits of clear and relevant positioning with partisan platforming.

The event is free to AAI members and costs €35 for non-members. To book a place, visit www.aai.ie

The AAI is also encouraging members to attend two other events which are being held over the coming weeks.

The first of these, Plannervsion, in hosted by TAM Ireland on January 29th in the Science Gallery and is aimed at media planners and clients. The line-up of speakers includes Matt Hill from Thinkbox who will present current research along with TAM Ireland. A client panel made up of VHI, Lidl and Vodafone will be presenting for 15 minutes each and then participate in a Q&A discussion moderated by DIT’s Karen Hand.

Then on January 31st, the AAI is encouraging members to visit the Commercial Producers Ireland Showcase 2019 at Fallon & Byrne, Exchequer Street Dublin. Th event is designed to showcase the wealth of creative and production talent available in Ireland for commercials production and to allow producers, agencies and clients to meet each other in an informal setting. The showcase will present top class local work and be presented by some VIP guests, showing how Irish production companies are on par with their international competitors.

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