FBD, one of Ireland’s largest property and casualty insurers, has launched its fresh new brand proposition today following a €2.5 million investment in a campaign that will run throughout the year.
Created by Y&R Ireland, the campaign is called ‘Protection. It’s in our Nature’ to reflect FBD’s commitment to protecting people, according to the insurer.
“This was a big strategic decision for us and one that we’ve been excited to unveil. FBD has been through a period of significant change and with the refreshed brand we’re aiming to remind customers of our support for almost fifty years while remaining true to our roots,” says FBD’s chief commercial officer, Jim Ryan.
“Over the past number of years there has been a real commoditisation of insurance where people only looked at price rather than stability when they chose their insurer. We’re a company that has a long history of protecting people, farms and businesses in this country and we will continue to protect them.”
The campaign will be rolled out across TV, radio, out-of-home and digital.