Home Campaigns Ad of the Week Ad of the Week: eir – Let’s Make Possible

Ad of the Week: eir – Let’s Make Possible

As part of a new brand re-positioning, eir has launched a new campaign called Let’s Make Possible featuring a number of familiar – and some unfamiliar- faces who celebrate their skills, ambitions and confidence in themselves and the infinite possibility that a truly powerful network allows.

Created by Rothco the campaign centres on remaking that well known iconic song “Anything You Can Do” – with a surprising and sometimes surreal cast from all over Ireland. These include Daniel Wolf, a professional Enduro rider from Dublin; Panti Bliss (Rory O’Neill) the drag queen and gay rights activist from Mayo; Grainne Fahy, a 17-year old musician and Corinna Gough, a cattle-farmer from Cork.


Directors: DADDY
Red Rage Producer: Gary Moore
Director of Photography: Ivan McCullough
Art Director: Joe Fallover
Editor: Jake Walshe
Flame Artist: Allen Sillery
3D/Animation: Hubert Montag
Post Producer: Sinead Bagnall
Composer: Steve Lynch

Rothco Core Team:

Account Director: Sarah McGann
Senior Producer: Al Byrnes
Creative Director: Stephen Rogers
Art Director: Andre Maia
Creative Director: Shane O’Brien
Copywriter: Lucas Guratti
Strategy: Tara Finnigan
Director of Strategy: Paul Hughes
Rothco Project Director: Ailbhe Beirne
Rothco Account Manager: Jessica Stokes
Rothco Project Manager: Martina Martinez
Rothco Account Executive: Alma Mannion
Rothco Production Assistant: Laura Cahill
Rothco Digital Production: Darach McHugh

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