New Research Shows the Majority of Internet Users Don’t Trust What...
Eamon Fitzpatrick, MD IPG Mediabrands
New research carried out by media agency UM- called Wave X- Remix Culture- shows that many internet users don't trust...
TV Broadcasters Unite to Promote the Effectiveness of TV Advertising
The Irish TV industry, together with TAM Ireland, will launch an extensive campaign to promote the effectiveness of TV advertising from next week onwards.
The...
Thinkhouse Urges Marketing Community to Help Tackle Climate Crisis
With climate change very much in the news this week, the Dublin-based youth marketing agency Thinkhouse played host to a major event for the...
Christmas Spending Plans Revealed in RollerCoaster.ie Survey
With Christmas only weeks away, new research carried out by the DMG Media Ireland-owned brand Rollercoaster.ie reveals that a staggering 1 in 8 respondents...
David Drohan to Replace Allen Kiernan at BBDO Dublin
BBDO Dublin has announced that David Drohan will be joining the agency as its new chief financial officer following the decision by Allen Kiernan,...
Boys + Girls Keep it Interesting in New Campaign for Smithwick’s
Boys + Girls has launched a new campaign for the Diageo-owned Smithwick’s brand, the agency’s first piece of work for well-known brand since joining...
Classic OOH Formats Continue to Endure According to New Research
New research on bus advertising conducted by PML Group and IpsosMRBI points to the enduring power of Classic Out of Home formats to get...
Win VIP Tickets Taste of Dublin: Festive Edition
Ireland’s premier food and drink Festival is returning to Dublin for the festive season with an event running in the RDS from November 28th–...
Commuters Check into Hotel Chocolat with Experiential OOH Campaign
Luxury confectionery brand Hotel Chocolat surprised commuters in Connolly Station this week with an experiential OOH activation in the busy transport hub.
Gift experts were...
RichardsDee Strengthens Creative Team with New Hires
RichardsDee has appointed Stephen Ledwidge as design director and Emma Conway as senior designer at the agency.
Ledwidge brings to the agency over 15 years...
