Ad of the Week: Vodafone’s Getting to Know You
In Vodafone Ireland’s latest spot, the idea was to champion family firsts and how the future is brimming with possibilities. Even those, of which,...
Luke Skywalker Praises Ireland in Tourism Ireland Promo
Tourism Ireland has launched the final phase of its latest Star Wars campaign, targeting fans of the science fiction franchise around the world. In...
Adtower Prepares to Deliver Live Audience Data to Advertisers
The Dublin-based digital OOH company, Adtower Digital Media has announced that it will deliver live audience data to clients after each DOOH (Digital Out...
Fuller Marketing Shortlisted for Emerging Business Award
The Cork-based marketing consultancy Fuller Marketing, which is run by Ruth Fuller, has made it to the shortlist in the Emerging Business category of...
Record Year for Cinema in 2017 with Strong Forecast for 2018
Last year was a record-breaking year for family films in Irish cinemas, according to research carried out by Wide Eye Media.
The research shows that...
Domino’s to Sponsor Ireland’s Got Talent on TV3
TV3 has bagged Domino’s as its exclusive sponsor for one of its flagship programmes for 2018, Ireland’s Got Talent.
The multi-platform sponsorship deal will include...
Benefit Cosmetics Partners with Xposé for New Fashion & Beauty Awards
TV3’s Xposé has teamed up with Benefit Cosmetics to host the first ever Xposé Benefit Awards which will celebrate people across the entertainment, fashion...
OOH enters Dynamic Territory to Finish 2017 on a High
PML Group’s annual Posterwatch market review for 2017 indicates that the Irish OOH sector grew by around 1% in 2017.
According to the Posterwatch review,...
Tesco Ireland Media Account Moves to GroupM
Tesco Ireland has moved its media buying account to GroupM. The move is part of a Tesco International consolidation of all business into GroupM under...
Irish Media Market Set to Decline Again in 2018 According to...
The Irish media industry should be bracing itself for another difficult year in 2018 with total media spend by advertisers forecast to fall to...
