Now Near Next – The Latest View from OOH
Colum Harmon, marketing director, PML Group, with this week’s view from OOH.
Green means GO-OH
Accelerated change is undoubtedly one of the major fallouts from COVID-19....
BBDO Rolls Out Christmas Campaign for Lidl Ireland
BBDO Dublin has rolled out a new Christmas campaign for Lidl Ireland which will be launched tonight, Friday November 8, during the Late Late...
McDonald’s to Sponsor ‘I’m A Celebrity’ on Virgin Media One
Virgin Media Solutions has bagged McDonald’s as the official sponsor of “I’m A Celebrity….Get Me Out Of Here!’ which returns to Virgin Media One on...
Opinion: Diversifying the Consumer Voice Within Market Research
The multinational and multicultural makeup of Irish society must be reflected within all marketing disciplines including market research, writes Carolina Souza e Silva.
The focus...
New Research Suggests the QR Code Has Come of Age
New research from the mobile marketing agency Return2Sender suggests that ‘quick response’ QR) codes have finally come of age and have reached mass adoption...
Connor & Haughey Set up New Agency Called Frank & Bear
David Connor, the former founder and CEO of eightytwenty and Niamh Haughey, its former strategy director, have set up a new agency called Frank...
Reach’s Joanne McGreevy appointed Vice President at News Media Europe
Joanne McGreevy, marketplace publisher at Reach Ireland has joined the Brussels-based trade association News Media Europe as Vice President.
News Media Europe (NME) is the...
Javelin and Keogh’s Crisps Team Up with Final Year TU Tallaght...
The final year advertising and marketing students at TU Tallaght have teamed up with Javelin and Keoghs on their final year marketing project.
The students...
Kick Launches New Podcast Series Called KCAST
The Dublin-based creative agency KICK has launched a podcast series called KCAST which will feature interviews with leaders across various industries who will discuss...
Opinion: Help – Not Judgement – For Young Adults Please
The pandemic has been best described as a “collective trauma” yet when we look at its impact on young adults, the trauma is not...
