Adtower & Wide Eye Merger Creates Ireland’s Largest DOOH Network
Wide Eye Outdoor, part of Wide Eye Media, is to merge with Adtower to create the largest digital out-of-home player in the Irish market...
Opinion: Never Waste a Good (Or Bad) Crisis
Now is the time for businesses to take a long and hard look at where they want to be in three years’ time. More...
Survey Shows 61% of People Want Level 5 to Remain Until...
With the country’s third lockdown in less than a year now underway, Irish consumers continue to move between hope and concern as the Covid-19...
Now Near Next – The Latest View from OOH
Colum Harmon, marketing director, PML Group, with this week’s view from OOH, including the agency’s take on the year ahead for the medium.
Out...
Huskies Rolls Out New Triple Decker Campaign for Apache Pizza
With the home delivery and takeaway market enjoying solid growth during the ongoing pandemic, In the Company of Huskies has created a new campaign...
Research Excellence Awards’ Winners to Showcase their Entries
The winners of the Marketing Society of Ireland’s Research Excellence Awards 2020 will showcase their winning work at a virtual event on Thursday, January...
Irish Sponsorship Market Set for a 7% Rebound in 2021
The Irish sponsorship market is poised for a return to growth this year following an unprecedented decline in 2020, according to the sponsorship consultancy...
Colin Gordon Kicks of MII’s Marketing Breakfast Series as MCCP Renews...
The 2021 Marketing Breakfast series, which is organised by the Marketing Institute of Ireland (MII), kicks off again next Wednesday, January 27 when Colin...
TBWA/Dublin Launches Jameson Sliders in European and Nordic Markets
The ‘Jameson Sliders’ film for the Czech Republic the campaign has been rolled out into Slovakia, Slovenia, Romania, Hungary and Sweden.
The film, slowly making...
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It’s a Wrap: ICAD Marks Best of Us 2020
ICAD has produced a video to mark The Best of Us which showcased some of the best creative work produced by its members in...
