Alex O’Connor has been promoted to the role of account director at Initiative, part of IPG Mediabrands.
O’Connor will support business director Stephen Wade and report to Sylvia Cawley, managing director, Initiative Ireland
“Core to our strategic offering at Initiative Ireland is an obsession with culture and how clients can pivot from forgettable brand advertising to impactful cultural branding that really connects with audiences. Alex embodies the best kind of attributes you can look for in an Account Director. By nurturing his team and creating a culture of creativity, collaboration and curiosity, both he and his clients will thrive,” says Sylvia Cawley.