Core appoints Caitriona Ní Laoire as MD Within Agency’s Creative Practice
Caitriona Ní Laoire has been appointed as managing director within Core’s creative practice. She joins Core from BBDO Dublin where she was head of...
IAPI Updates Pitch Guidelines & Introduces New Agile Pitch Process
With 2021 set to be a busy year for pitching, IAPI has published updated pitch guidelines following consultation with the wider advertising and marketing...
Opinion: History in the Making or History Repeating Itself?
Whether we know it or not, we are facing the dawn of a new age after 11 months of global upheaval and uncertainty. But...
Now Near Next – The Latest View from OOH
James Byrne, marketing manager, PML Group with this week’s view from OOH.
This week we publish new research on OOH’s ability to motivate consumer action,...
Effie Awards Ireland to go Ahead in 2021
After the inaugural Effie Ireland Awards were cancelled due to the global pandemic, IAPI has announced that it is pressing ahead with the awards...
Packed.House Seals New Deals with M&Ms and Grant Thornton
The media and production company, Packed.House has secured the Mars-owned M&Ms brand as the sponsor of its on-demand and streaming section on entertainment.ie for...
Opinion: Local Radio Set to Become Louder in 2021
The power of local radio was clearly evident during the lockdowns of 2020 and this is only going to increase during 2021, writes Peter...
Connector by Granite Launches New Campaign for Plant-It
With the market for meat-free products continuing to soar and forecast to hit $21bn globally by 2025, a new Irish brand Plant-it has launched...
Elizabeth Sheehan to Speak at MII’s Marketing’s 5 Series
Elizabeth Sheehan, director of innovation & sustainability with Suntory Beverage and Foods Europe, is the guest speaker at the forthcoming Marketing’s 5 series which...
National Lottery Shares the Love in New Campaign
Core has rolled out a new cross-platform campaign for the National Lottery that will run across TV, VOD, social, online and point-of-sale over the...
