Why Out of Home Advertising Needs a Re-think
Geoff Lyons, CEO PML Group, with this week’s view from OOH
Following the most challenging twelve months for Out of Home (OOH) media, the growing...
Sky Media Reintroduces Business Support Scheme for New Advertisers
Sky Media has brought back it popular Business Support Scheme which it introduced last year to help businesses access free TV advertising on its...
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Core Launches New Aviva Campaign & Brand Positioning
Core, in collaboration with Zenith, has rolled out a new campaign and brand positioning for the insurance company Aviva.
“It takes Aviva” is the new...
Folk Wunderman Thompson Cooks Up New Meaty Campaign for safefood
With the summer barbecue season well underway, safefood and Folk Wunderman Thompson have launched a new creative campaign inform and educate consumers about the...
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DAA Welcomes Passengers Back with New Campaign by Rothco
With international travel back on the cards for many Irish people this year, Dublin Airport Authority (daa) has launched a new campaign to promote...
Facebook Becomes Latest Company to Achieve IAB Ireland Gold Standard Certification
Facebook Ireland has received its IAB Ireland Gold Standard certification.
The Gold Standard, which was developed by IAB UK, was adopted by IAB Ireland in...
Over 1m People Have Visited a Cinema Since they Reopened
Over 1m people have visited the cinema in the Republic of Ireland since they re-opened on June 7th according to Wide Eye Media.
The numbers...
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Rothco Supports Woodies Heroes With New Cross Platform Campaign
Rothco, part of Accenture Interactive has rolled out a new campaign for Woodies to raise awareness of the retailer’s fund-raising initiative, Woodies Heroes.
The initiative,...
EY to Sponsor Irish Times’ Inside Business Podcast
EY has teamed up with The Irish Times to sponsor its Inside Business podcast which is presented by business editor Ciarán Hancock.
The popular podcast...
NewsBrands Journalism Awards 2021 are Now Open for Entry
The NewsBrands Ireland Journalism Awards 2021, which are sponsored by the National Lottery, are now open for entry.
The annual awards programme celebrates the best...
