DMG Media Ireland Cements Commitment to Irish Soccer With New Deal
DMG Media Ireland has doubled down on its sponsorship of Irish soccer with a deal which will see EVOKE.ie becoming the sponsor of the...
Family Stories Take Centre Stage in New Vodafone Campaign
Vodafone Ireland has launched a new though the line campaign called ‘Growing up Together’ to promote its Red Family plan. The new campaign is...
Amar Jacob Joins GroupM’s Creative Solutions Invention
Amar Jacob has been appointed as social and content development director at Invention@GroupM, the creative solutions hub of GroupM in Ireland.
Jacob joins from In...
New-Look Buzz.ie Relaunches With Eight New Hires and New Focus
Following the 2020 acquisition of Buzz.ie by Reach plc, Buzz.ie, the popular news and lifestyle has received a makeover while a new editorial team...
Former Paddy Power Marketer Sets up New Marketing Agency
Tom Nugent, a former member of Paddy Power’s social content and racing media team, has struck out on his own by setting up a...
Honey+Buzz Brings Heineken 0.0 to the Great Outdoors
Honey+Buzz, the Dublin-based agency that is now owned by Allied Global Marketing, has rolled out an innovative new pop-up experience platform called “One for...
Adworld.ie Takes a Break
Adworld.ie is taking a long overdue and somewhat belated Summer break. The next edition of our weekly newsletter will be published on Friday, September...
The Big Deal and Redemption Head up VMTV’s Autumn Schedule
Fresh from its ratings success with Love Island, it was the turn of Virgin Media Television (VMTV) this week to reveal its much anticipated...
Cautious Optimism Evident in Latest Core Consumer Mindset Report
As Ireland’s vaccine rollout continues apace, just 37% of people are concerned about Covid 19 according to the latest Consumer Mindset Report published by...
OOH Summer – Connecting Offline and Online
James Byrne, marketing manager, PML Group with this week’s view from OOH.
Connecting offline and online
Out of Home media drives consumer activity in the real...
