Ciaran Cunningham, the former CEO of Carat and Dentsu X has been appointed as the new chief executive of Radiocentre Ireland, the new radio industry initiative that has been established by RTE and Independent Broadcasters of Ireland (IBI) to promote radio as a marketing medium.
Cunningham is one of the industry’s most experienced media practitioners having worked for Carat since 1998 and more recently as CEO of Denstu Media Brands. Prior to joining Carat, he was media director of Initiative.
“I am delighted to be taking on the role of Chief Executive of Radiocentre Ireland,” Cunningham says.
“My ambition is to use my experience to help shape the radio sector for the challenges and opportunities ahead. Radio, in all its forms, is incredibly popular with Irish people. It is also a very powerful medium for advertisers to grow their brands and services and I will be seeking to make radio an absolutely essential choice for advertisers into the future,” he adds.
According to John Purcell, chairman of Radiocentre Ireland: “Ciaran’s appointment as Chief Executive is great news for Radiocentre Ireland. This is a hugely exciting project which sees all Ireland’s radio operators coming together to promote the unbeatable reach and the unique relationships enjoyed by Irish radio with our millions of listeners. Ciaran brings tremendous media experience, passion for radio and a wealth of insights, ideas and creativity to the role. We’re delighted to have him at the helm as we set out on our mission to spread the good news about Irish radio.”
Radiocentre Ireland was set up earlier this year by RTE and IBI. The board is made up of three representatives from RTE and three from Independent Broadcasters of Ireland, the organisation representing Ireland’s 34 independent radio stations operating at local, regional and national level.