Vodafone Ireland Signs On as RTÉ Sponsor for Women’s Rugby World...
RTÉ Commercial has announced Vodafone Ireland as the official broadcast sponsor of the Women’s Rugby World Cup 2025 on RTÉ.
The tournament, which takes place...
Brands’ Masterplan connects with 160,000 fans at Oasis’ Croke Park gigs
Oasis’ two sold-out Croke Park gigs pulled in more than 160,000 fans over the weekend, creating the kind of cultural moment that brands were quick to amplify through Out of Home.
IAPI Announce Round 2 Jury for Effie Awards Ireland 2025
With the countdown to the 2025 Effie Awards Ireland well underway, IAPI has announced details of its judging panel for Round 2 of the...
Out Look: Batchelors Transforms the Streets as well as Favourite...
Locations in proximity to supermarkets help to drive top of mind purchase consideration in the build up to the key back to school period.
Opinion: The Flanderization of Weird Ads
Marketers and their agencies should avoid shoehorning weirdness into their campaigns simply because it might have worked in the past, writes Harry Hughes.
Weirdness is...
Havas Dublin Hires Niamh McDermott as Client Service Director
Niamh McDermott has been appointed as client services director with Havas Dublin.
McDermott began her career at Bloom where she spent six years in client...
Certa and Cricket Ireland Find Their Edge with Owens DDB
Owens DDB has developed a new campaign for Certa Ireland to support the brand’s ongoing sponsorship of Ireland Women’s Cricket.
Called “Find Your Edge”, the...
Today FM Rocks Croke Park with DOOH Takeover for Oasis Gigs
Today FM has rolled out a major digital outdoor campaign to mark the return of Oasis to Ireland for the first time in 16...
Bridging the Gap: How to Integrate Programmatic OOH in Wider Media...
In the second in a series of “How To” reports, Eoin Carroll, Programmatic Lead with Talon delves into programmatic OOH and how it can...
Mediahuis Ireland Acquires Stake in Streaming Platform Clubber
Mediahuis Ireland, has acquired a significant minority stake in Clubber, a fast-growing Irish sports streaming start-up, in a deal aimed at accelerating the platform’s expansion...
